Alum helps fellow grad with Hope House fundraiser « News @ ODU
March 11, 2022
By Philippe Walzer
An Old Dominion University alum is helping another this month with a fundraiser that mixes beer and music.
Marty Jones ’95, the self-proclaimed “Bard of Beer Songs” and one of Colorado’s leading promoters of craft breweries, donates all sales of “Brewed Gold”, a compilation of 10 of his songs, to the Hope House Foundation in Norfolk during March.
Lynne Seagle ’77 (MSEd. ’82) has been executive director of Hope House since 1982. The non-profit organization works to ensure adults with developmental disabilities can live in their own homes.
Tracks from “Brewed Gold” include “Match Made in Milwaukee”, “Too Much Talk (Too Little Drinkin’)”, and “I’ll Have Another One”. Jones wrote some of the songs while in Norfolk. To purchase “Brewed Gold”, go to https://martyjones.bandcamp.com/album/brewed-gold
Jones performed at fundraisers for Hope House even before leaving Norfolk. “Living in Ghent, everyone knows Hope House,” he said. “They helped my neighbors.
“I’ve always been a big fan of the band and Lynne,” he added. “I was impressed with the big heart she had. Her group kicks ass to help people who have been left out to live independently, instead of being institutionalized.”
Seagle, who last year received the Lifetime Achievement Award from The Arc, a national organization that advocates for people with disabilities, said: “We are thrilled to have Marty sharing his repertoire of fun beers to help the Hope House Foundation. It’s heartwarming to have her support, and it’s a creative way to introduce Hope House to her fans.”
Jones, who wrote a beer column for the Mace & Crown, moved to Colorado in 1995 as a beer reporter. “I turned to advertising, marketing and creative ideas for breweries, and that’s what I’ve been doing ever since,” he said.
He coined slogans like Contents Under Pleasure (for New Belgium Brewing) and Great Minds Drink Alike (for Great Divide Brewing). Jones also claims the success of a wider marketing campaign: “My goal was to transform the despised and completely ignored aluminum can into the packaging of choice for craft breweries.”
Jones even mixed beer and politics with ads for John Hickenlooper, now a Democratic U.S. senator, when he ran for president in 2019. “I understand America’s crisis of division,” Hickenlooper said. , co-owner of a brewery, in an ad. “We can no longer let fuzzy IPAs and greasy pastries divide our nation.”
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