Amazon Announces Prime Video Channels in India, Marketing & Advertising News, AND BrandEquity
Amazon announced the launch of Prime Video Channels in India. Prime Video Channels will provide Prime members with a seamless experience and access to a distinctive roster of content from a diverse set of popular video streaming services.
Prime Video Channels will allow Prime members to purchase complimentary subscriptions to popular OTT services and stream their content to the Amazon Prime Video app and website in India.
At launch, Prime Video Channels will offer Prime members the ability to watch global and local content from eight video streaming services, including discovery +, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max and Shorts TV – each accessible with additional subscriptions, the platform said in a press release.
Gaurav Gandhi, Country Director of Amazon Prime Video, India, said: “With the launch of Prime Video Channels, we are now taking another important step in our journey to entertain India by creating a video entertainment market – the first of its kind in India – which will not only delight our customers with even more entertainment choices, but also benefit the OTT Channel Partners who work with us to leverage distribution, reach and infrastructure technology of Prime Video.
Chaitanya Divan, Head of Prime Video Channels, Amazon Prime Video, said: “Prime Video Channels is coming to India after being successfully launched in 11 countries. Our choice of OTT partners for Prime video channels reflects the entertainment needs and areas of interest of our diverse and demanding customers. The launch marks our efforts to collaboratively develop the video streaming segment in the country. We look forward to expanding the entertainment selection even further, with additional channel partners in the coming months. “