Anime market size expected to be worth around $ 48.3 billion by 2030


Paris, October 22, 2021 (GLOBE NEWSWIRE) – Precedence Research, recently announced report on “Anime market (By Type: TV, Video, Film, Internet Distribution, Music, Live Entertainment, and Others) – Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook and Forecast 2021-2030 ”.

Anime is created using hand-drawn pictures and computer animations. The anime originates from Japan and therefore is also referred to as Japanimation. Anime has gained immense popularity in Japan and gradually gained ground in world markets. The rapid popularity of anime has attracted heavy investment and technological advancements in the anime market. The emergence of numerous production studios, anime creators and artists has greatly promoted the growth and development of the market across the world. The cohesive development and distribution of various anime characters and shows has also created a positive impact in the market. The anime market generates a huge amount of income from overseas sales.

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The rapid growth of anime shows in North America and Europe has contributed exponentially to revenue generation. In addition, the market is driven by merchandising and the growing penetration of online video streaming platforms. Merchandising is the most profitable segment of the anime market. Additionally, online distribution is expected to significantly contribute to revenue generation for the foreseeable future. Conventional TV distribution is also an important type in the market which plays the most important role in popularizing anime shows among millennials in Asia-Pacific countries. Today, Internet distribution has taken over the anime market and will play a crucial role in the growth of the global anime market.

The crucial factors responsible for the growth of the market are:

  • Technological advancements in the anime industry
  • Growing penetration of OTT platforms
  • Introduction of virtual reality (VR)
  • Improved standard of living
  • Huge population of young people and children
  • Increase in disposable income
  • Growing number of anime creators
  • Strategic partnerships between developers and online streaming platforms
  • Growth of merchandising activities around the world

Scope of the Anime Market Report

Cover of the report Details
Market size in 2030 $ 48.3 billion
Growth rate from 2021 to 2030 7.9% CAGR
Fastest Growing Market Middle East
The biggest market Asia Pacific
Covered segments Type of service, Type of region
Regional scope
  • North America
  • Europe
  • Asia Pacific
  • Rest of the world
By service
  • TV
  • Movie
  • Video
  • Internet broadcast
  • Merchandising
  • Music
  • Pachinko
  • Live entertainment

Regional snapshots

Asia-Pacific has dominated the global cartoon market and is expected to maintain its position. This is mainly due to Japan’s dominant market share in the global anime industry. Japan is home to many anime creators and production studios. In addition, China is also focusing on its anime industry and plans to introduce regulations regarding its anime industry. The cartoon market in China is expected to grow rapidly. In addition, increasing disposable income, improving living standards of the population, increasing adoption of smart devices and rapid internet penetration have drastically fueled the consumption of anime content in recent years by Asia Pacific.

The Middle East is expected to be the fastest growing region throughout the forecast period. This is due to the growing popularity of anime shows and the increase in the number of fans among viewers. Moreover, the presence of various popular convention centers positively stimulates the growth of the anime market in the region. Furthermore, the higher adoption rate of advanced technologies such as virtual reality in the region is expected to propel the market growth during the forecast period.

Highlights of the report

  • By type, the merchandising segment was the dominant segment in 2020. The growing number of partnerships between consumer product manufacturers and anime creators to launch numerous products for the merchandising segment has significantly driven the growth of the market. Internet distribution is expected to be the fastest growing segment due to the increasing penetration of various OTT platforms across the world.

Market dynamics

ConductorsRising popularity of media shows and increasing consumer spending for online shows are expected to boost the global anime market during the forecast period. The growing number of anime production houses and film makers is also increasing the growth of the anime market.

ConstraintsLack of effective artists due to underpayments to anime artists is a potential threat and a major restraining factor that could hamper the growth of the global anime market during the forecast period.

OpportunitiesAsia-Pacific is a growing market that presents many opportunities for income generation due to the presence of large number of children in the region. It is a major growth opportunity in the market.

ChallengesThe availability of unauthorized online streamers of anime shows is the major challenge for industry players as these unauthorized streaming platforms result in financial losses for the original creators.

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