Atlanta celebrates photography unveils the Phoenix, an augmented reality photo mural taking off in downtown Atlanta
ACP’s Phoenix Photo Mural is the first AR-enhanced public art in Atlanta, showcasing images by Georgian artists in an immersive, interactive work that celebrates Atlanta’s iconic symbol through the power of photography.
ATLANTA (PRWEB) November 19, 2021
Atlanta Celebrates Photography (ACP), a non-profit arts organization dedicated to cultivating the photographic arts and enriching the Atlanta arts community, today unveils its most innovative public art installation in the world. organizational history: The Phoenix Photo Mural. Located in 10th Street Park in Midtown Atlanta, the enhanced augmented reality (AR) artwork joins the vast concentration of ground art already on display as part of Midtown Alliance’s Heart of the Arts program. The Phoenix photo mural will remain on display for one year at this location.
“A collective portrait of our city, The Phoenix honors the irrepressible spirit of renewal and reinvention of the people of Atlanta through the lens of some of the most talented and dynamic photographers working in the Atlanta area today,” said Stephanie Dowda DeMer, Executive Director of ACP. “This groundbreaking installation is the culmination of a labor of love for ACP – a demonstration of the unique power of photography to inspire, celebrate and engage our diverse community.”
Visitors to the Phoenix Photo Mural will experience public art like no other in the area. The web-based AR feature, developed by Atlanta-based Dragon Army, is activated using a simple QR code and a smartphone camera. Once activated, viewers experience a reality beyond the surface of the mural as the Phoenix takes flight, allowing for a closer look at the 20 individual photos that combine to form the artistic representation.
âThe Phoenix photo mural further enriches a thriving street-level artistic experience that the Heart of the Arts program is creating,â said Ginny Kennedy, director of urban design for Midtown Alliance. “Through our partnership with ACP and the Dewberry Foundation, The Phoenix is ââthe final step in making arts and culture an integral part of the Midtown urban experience.”
Over 200 artists from across Georgia applied over the summer via an open call for nominations and were shortlisted by an esteemed panel of jurors: Gregory Harris, Donald and Marilyn Keough Family Curator of Photography, High Museum of Art; Mark Johnson, CTO and Senior Lecturer in Photojournalism at the University of Georgia; Robert Poole, partner, Alston &; Bird; and DL Warfield, award-winning artist and creative director. Selected photos showcase the city’s collaborative spirit through intriguing images of our incredible people, places and events.
Ronya Hull Barksdale
Creation and installation of The Phoenix developed in collaboration with Dewberry Group and Dewberry Foundation; Dragon Army and Alliance Midtown; and with the generous support of Alston & Bird, Mailchimp and the Fulton County Arts Council. Learn more about the experience and its featured artists on the CAP website.
About the CPA
Atlanta Celebrates Photography (ACP) is a non-profit arts organization dedicated to cultivating the photographic arts and enriching the Atlanta arts community. Through its work, ACP strengthens Atlanta’s subway position as a premier center for the world’s fastest growing art form by creating experiences that enrich, inspire and transform. In addition to programs throughout the year, each fall the CAP produces the largest annual community-driven photo festival in the United States, the CAP Festival. Programs include lectures, workshops, exhibitions, book dedications, art photography auctions, portfolio reviews and significant public art installations. For more information, visit acpinfo.org.
About Midtown Alliance
Midtown Alliance is a not-for-profit organization and a coalition of leading business and community leaders – united in our commitment to Midtown as the destination of choice for commerce, culture, education and life. Guided by a visionary master plan – Blueprint Midtown – and in partnership with the Midtown Improvement District, our mission is to improve and sustain the quality of life for those who live, work and play here. Midtown Alliance achieves this goal through a comprehensive approach to planning and development that includes initiatives to strengthen public safety, improve the physical environment, and enhance the urban amenities that give the area its uniqueness. Learn more at MidtownATL.com.
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