Bayerische Motoren Werke: BMW Theater Screen brings a cinematic experience into the vehicle.

  • With the BMW Theater Screen, BMW sets new standards in in-car entertainment and offers rear passengers a cinema-like entertainment experience.

  • The BMW Group is working with Amazon to fully integrate the Fire TV experience into the Theater Screen system – giving passengers access to a wide variety of content so they can stream videos, listen to music and watch programs. downloaded, while on the go.

  • My Mode Theater orchestrates the various vehicle functions like lowering the cinema screen, lighting and blinds to put passengers in the perfect mood for the unique immersive entertainment experience that awaits them.

  • The BMW Theater Screen is a 31-inch widescreen display in 32: 9 format with Smart TV functions and a resolution of up to 8K.

  • A streaming offer specific to each country is also in preparation for customers in China.

The My Modes make individual mobility in a BMW a particularly intense experience. They create an integrated user experience inside that reflects and influences the mood of the driver and his passengers in a specific situational context. More than ever, an atmosphere sets in with unique moments full of emotion. At the Consumer Electronics Show (CES) in 2022, the BMW Group is presenting another particularly exclusive version of My Modes in combination with a new in-car entertainment system unique in the world for future BMW models. My Mode Theater transforms the rear of the cabin into a private cinema lounge with surround sound and 5G connectivity thanks to the BMW Theater Screen, a panoramic display in 32: 9 format. In this framework, every journey becomes a breathtaking cinematic experience for the rear passengers with a personalized entertainment program on a 31-inch ultra-wide screen with a resolution of up to 8K.

Frank Weber, member of the board of directors of BMW AG Development: “We are developing immersive digital experiences for pure driving pleasure. In Theater mode, the rear of the cabin transforms into a private cinema lounge. With the 31-inch screen, 5G connectivity, 8K resolution, sound surround sound and the individual streaming program, an experience is created that sets new standards for in-car entertainment. ”

The large screen with smart TV function is extended out of the roof on request by a sophisticated rotary movement on two articulated rails on the sides. The BMW theater screen can be controlled by touchscreen control or using touchpads integrated in the rear doors.

A new benchmark for in-car 4K entertainment.
To help deliver this bold innovation, the BMW Group has selected Amazon Fire TV to bring together the content and technology that make seamless entertainment experiences possible in the vehicle. The Fire TV experience allows rear passengers to enjoy a wide variety of content from popular apps, so they can stream movies and TV episodes, listen to music, and watch downloaded programs – all at the same time being on the road. It’s the first Amazon Fire TV vehicle integration to support 4K content, and offers the highest resolution and largest display of any Fire TV in-car experience. There will be a country specific offer for customers in China.

Raise the curtain: Ambience frame with sound from the cooperation with Hans Zimmer.
The new in-car entertainment experience in future BMW luxury models begins with the activation of My Mode Theater. When the BMW cinema screen comes out of the headliner, this is accompanied by a sound experience created exclusively for this purpose in cooperation between the BMW Group and the famous film music composer and Academy Award winner. , Hans Zimmer, which ends at the precise moment when the screen reaches its final position. A graphic animation also appears on the screen, specially designed by BMW User Interface Design for the My Mode Theater. At the same time, the sun blinds for the side windows and the rear window are closed and the ambient lighting at the rear of the vehicle is dimmed.

Large cinema: 32: 9 widescreen display with up to 8K resolution.
The BMW Theater Screen is an ultra-wide panoramic screen with a screen diagonal of 31 inches which extends horizontally over most of the interior and high from the headliner to the backrests of the front seats. With a zoom function, the content of the entertainment program can be played in 16: 9, 21: 9 or even 32: 9 (the content may be cropped while zooming). The exceptionally high display resolution of around 8000 × 2000 pixels per screen column ensures an extremely clear and detailed viewing experience when playing cinema movies in ultra HD quality. The integrated Bowers & Wilkins Diamond surround sound system provides an extremely high-end and multi-faceted sound experience.

The screen tilt can be adjusted by touch control using the in-car entertainment system control menu. This guarantees an ideal cinema experience with maximum comfort in every seat position. The corresponding touch controls are also used to select the screen format and two individual volume controls for passengers are arranged on both the right and left edges of the screen. Alternatively, passengers can control the entertainment system using the control panels integrated into the door handles.

Comprehensive program: Wide range of entertainment thanks to 5G connectivity and the seamless integration of Fire TV.
The in-car entertainment system of the future also enables the benefits of an extremely modern entertainment experience to be enjoyed from the back seat. An online connection with fast and reliable data transmission is the basis of content streaming. The BMW Group is a pioneer in the implementation of the 5G mobile radio standard in vehicles. The technological flagship BMW iX is the first premium vehicle in the world to use this standard for data transmission. It will also be used in other models like the BMW i4 in the future. With extremely high data bandwidth and low latency, it delivers an ideal streaming experience with the luxury in-car entertainment system of the future (streaming speed depends on locally available network coverage).

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