BTS Promotes Samsung’s Ocean Cleanup Campaign In “Galaxy For The Future” MV
In a new music video, BTS from South Korea promotes the recycling of ocean-related plastics and the use of eco-friendly packaging for the new Samsung Galaxy S22 Series smartphone.
The MV capped off last night’s Galaxy Unpacked 2022 event, which saw the release of Samsung’s latest devices, with an eco-friendly focus on their galaxy for the planet ocean-related plastics reuse initiative and plan to create plastic components in their manufacturing ecosystem.
In their latest collab with Samsung, ‘Galaxy x BTS: Galaxy for the Planet’, each of the 7 band members are seen holding stacks of cards in a series of messages against a montage of sea life as they walk around in a warehouse full of presumably abandoned fishing nets.
In the decidedly dark video, the boys neither sing nor dance, as they raise awareness of the problem of plastics in the ocean and the need for people to come together to engage in environmentally friendly practices, such as rethinking the lifespan of their products and reusing old devices.
The BTS boys, who have nearly 60 million Instagram followers, in addition to each member’s personal IG account, have been Samsung’s official global brand ambassadors since February 2020, when they first promoted times of the Galaxy S20 series of smartphones. BTS won “Artist of the Year” at the recent American Music Awards and have been one of the most successful global pop acts for the past 4 years.
Read their full message from the “Galaxy for the Planet” MV…
OCEANS ARE DROWNING IN PLASTIC
MARINE ANIMALS SUFFER IT’S TIME FOR A CHANGE
WITH THE POWER OF US TOGETHER
OUR SMALL ACTIONS CAN TURN A RIPPLE INTO A NEW WAVE
RETHINK THE LIFE OF A PRODUCT
RECYCLE OCEAN-RELATED PLASTICS USE MORE ECO-CONSCIOUS PACKAGING
REUSING OLD DEVICES FOR NEW USES
WORKING TOGETHER FOR A BETTER FUTURE
Samsung also made sure to let the public know that its efforts go beyond reducing plastic packaging: “The Galaxy S22 series uses 100% recycled paper for its packaging.”
Last year, Samsung removed the charger from its phone cases, following an industry-wide practice initiated by Apple that they previously mocked.
The video highlights its Galaxy for the Planet sustainability campaign, launched in August last year. It outlines four short-term goals to be achieved by 2025…
- incorporate recycled materials into all new mobile products
- eliminate all plastics in mobile packaging
- achieve zero waste to landfill
- reduce standby power consumption of all smartphone chargers below 0.005W
“Samsung is fully committed to minimizing the environmental impact of its products throughout the life cycle of its smartphones, from design and production to use and disposal, to ensure that Galaxy smartphones contribute to greater environmental sustainability,” Samsung said. wrote in a press release on their website yesterday.
“Samsung is constantly working to achieve a circular economy by reusing and recycling resources to build a better Galaxy ecosystem.”
Reducing the amount of plastic used in smartphone packaging is one of the ways the company aims to become more sustainable. They cited the plastic volume of only 4% compared to the weight of last year’s S21 packaging, a 49% reduction compared to the packaging of the 2017 S7 model, as well as the 42% reduction paper content, which they claim has saved nearly 45,000 trees a year.
The company said it will eliminate all plastic materials from its product packaging while using recycled materials in all products under its Galaxy for the Planet campaign – namely smartphones and chargers – by 2025.
“Samsung has successfully transformed discarded fishing nets, a major contributor to marine pollution, into a material with which to produce smart devices, and the company plans to apply this material to all of its products in the future.”
SOURCES: The Thaiger | Samsung Newsroom | Sammobile | AllKPop | Youtube