Music channels – Lotus And Rose http://lotusandrose.com/ Thu, 25 Nov 2021 19:24:12 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://lotusandrose.com/wp-content/uploads/2021/08/lotus.png Music channels – Lotus And Rose http://lotusandrose.com/ 32 32 The Waves Black Friday Sale is here, and it’s ridiculous – save $$$ and choose from 129 plugins for free! https://lotusandrose.com/the-waves-black-friday-sale-is-here-and-its-ridiculous-save-and-choose-from-129-plugins-for-free/ Thu, 25 Nov 2021 17:39:02 +0000 https://lotusandrose.com/the-waves-black-friday-sale-is-here-and-its-ridiculous-save-and-choose-from-129-plugins-for-free/ It’s Black Friday, and Waves knows a thing or two about showcasing the best. Black Friday plugin offers. Always a highlight of the season, this year is no different with a few astronomical discounts on some of its best-selling plugins – like, thousands of dollars off. But there is more, because in addition to decimating […]]]>

It’s Black Friday, and Waves knows a thing or two about showcasing the best. Black Friday plugin offers. Always a highlight of the season, this year is no different with a few astronomical discounts on some of its best-selling plugins – like, thousands of dollars off. But there is more, because in addition to decimating the price of its software, the Godfather plugin wants you to keep adding to your cart, and it makes you offers that you will have a hard time refusing.

You will get the displayed discount prices, no matter how many plugins you purchase, using the code BF21 at checkout, but if you spend more than $ 50, you will receive a free plugin. Continue up to $ 90 and you can choose two free plugins, and if you hit $ 120 you can get three free plugins.

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Farmers’ songs, protest and victory take center stage at weddings https://lotusandrose.com/farmers-songs-protest-and-victory-take-center-stage-at-weddings/ Wed, 24 Nov 2021 02:39:37 +0000 https://lotusandrose.com/farmers-songs-protest-and-victory-take-center-stage-at-weddings/ It is the wedding of Chhelu Ram’s nephew Pankaj Dhaka in Bhuthan Kalan village in Fatehabad and the air is full of celebrations. As relatives ask 56-year-old Chhelu Ram to come and dance with them, he rather silently walks up to the man who was playing songs on his DJ set. He then quietly asks […]]]>

It is the wedding of Chhelu Ram’s nephew Pankaj Dhaka in Bhuthan Kalan village in Fatehabad and the air is full of celebrations.

As relatives ask 56-year-old Chhelu Ram to come and dance with them, he rather silently walks up to the man who was playing songs on his DJ set. He then quietly asks her, “Kisan aala chla de (Please play the song about the farmer). ”

Soon a Haryanvi folk song, “Modi ji thari top kade, hum Delhi aage” (Modi ji where your cannon is, we came to Delhi), starts playing and Chhelu Ram and the others start grooving on it, bursting out loud. uncoordinated dance movements.

And this is not limited to Bhuthan Kalan.

Songs glorifying the agricultural turmoil that lasted for months began to take center stage throughout almost all of Haryana at wedding ceremonies, and everyone – from children to young people to the elderly – seems to love them.

Prime Minister Narendra Modi’s announcement last week that the three contentious farm laws would be overturned caused a tectonic shift in the wedding songs being played. The usual wedding songs quickly faded, with songs about farmers and their victory taking center stage.

“These are farmers’ victory songs and the victory songs are always better remembered. Until the next big episode, these songs will continue to be sung. This is how these songs change, ”explains M Rajivlochan, professor of history at the Panjab University in Chandigarh.

Before being part of the wedding ceremonies, the song “Modi ji thari top kade, hum Delhi aage”, had inspired thousands of farmers to protest across northern India. It wasn’t long before people made it their ringtones / mobile ringtones and the song could even be heard in cars and jeeps.
Likewise, another Haryanvi folk song “kadar kisan ki”, written by ex-serviceman Ajay Hooda from a Rohtak village, was a hit with millions in the country’s Hindi belt, where it attracted millions. viewers on social networks. platforms.

The lyrics, “Re karlo kadar kisan ki, sare milke baat karo iske samman ki” (respect the farmer, unite to speak of his honor), speak of the difficulties faced by farmers, although they are our “annadatas”. “. He sheds light on the problem of farmer suicides and pleads for the police not to resort to their indictment.

Haryanvi’s lyricist Ajay Hooda previously told The Indian Express: “The song kadar kisan ki has been uploaded to at least 1,700 channels or groups from different social media platforms like YouTube, Facebook and Instagram.

Speaking about the purpose of the song, Hooda said, “This country has only two gods – one kisans and the other jawans. A jawan receives a salary and is responsible for the security of the nation. Likewise, farmers feed the whole country. But despite this, they face unfavorable financial conditions. I wanted to highlight the challenges of the farmers by singing a song to them.

Fatehabad farmer chief Mandeep Nathwan said: “Not only the songs, even the flags of various farmer outfits have now become a symbol of pride. They go to wedding parties with such flags on their vehicles. People are now proud to be a farmer. Their self-confidence has increased. This unrest not only raised awareness of the country’s political system, but also shed light on the functioning of the corporate and media sector. “

The historian M Rajivlochan qualifies this result of the peasant agitation as “quite normal”. He said: “Songs are always concerned with contemporary events and they shape contemporary events in people’s memory. Thus, the songs create a new memory that everyone can share. After the Mutiny of 1857, similar songs were written about various characters. You would have heard of the many heroes linked to the 1857 mutiny in Madhya Pradesh and Uttar Pradesh. We remember these heroes because of these songs. The songs have been written; what did Jhalkari Bai and Rani Jhansi do? Rani Jhansi jumped from the fort which was not recorded in military history but in Bundelkhand songs. In the Gwalior region, almost everyone sings these songs.

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Jennifer Lopez wears bride-inspired wedding dress for AMA performance https://lotusandrose.com/jennifer-lopez-wears-bride-inspired-wedding-dress-for-ama-performance/ Mon, 22 Nov 2021 10:28:27 +0000 https://lotusandrose.com/jennifer-lopez-wears-bride-inspired-wedding-dress-for-ama-performance/ JLo wore a bride-inspired dress to the American Music Awards last night. (Getty Images) Jennifer Lopez opted for bridal chic during her performance at the 2021 American Music Awards in LA on Sunday night. The 52-year-old singer donned a glamorous Dolce and Gabbana ivory-colored ball gown with a structured corset that gave off serious bridal […]]]>

JLo wore a bride-inspired dress to the American Music Awards last night. (Getty Images)

Jennifer Lopez opted for bridal chic during her performance at the 2021 American Music Awards in LA on Sunday night.

The 52-year-old singer donned a glamorous Dolce and Gabbana ivory-colored ball gown with a structured corset that gave off serious bridal gown vibes.

From frothy layers of tulle and couture veil, to the way her hair was pulled back into a chic bun, the bride’s look hinted that Lopez might have the wedding in mind.

But then again, she performed the single On my way, which is on the soundtrack to her upcoming romantic comedy, Marry Me, so the bridal outfit was entirely themed.

Lopez began the performance in a stunning black dress with white accents and a jeweled microphone as she sang in front of a virtual orchestra.

The singer then disappeared behind a screen and stepped out wearing the bridal-inspired gown with a matching veil.

Read more: Jennifer Lopez and Ben Affleck Led Best Dressed Couples to the 2021 Met Gala

JLo wore a bride-inspired dress to the American Music Awards last night.  (Getty Images) Jennifer Lopez performs onstage for the 2021 American Music Awards in Los Angeles, California.  (Getty Images) Is JLo Thinking About Marriage?  (Getty Images)

Jennifer Lopez performs onstage for the 2021 American Music Awards in Los Angeles, California. (Getty Images)

Sticking to the theme of the big day, Lopez finished her routine by throwing her veil into the audience like a bouquet of flowers.

Lopez’s new song was released on Thursday. “This song is about overcoming old mistakes and finding your destiny… But it’s just for you guys here tonight,” Lopez told fans while performing the track for the first time at Global Citizen Live in September.

Also in reference to the new song, Lopez shared a selfie of herself heading towards the awards show.

Read more: Ben Affleck reveals he is “amazed” by his girlfriend Jennifer Lopez

“#OnMyWay your @AMAs,” she tweeted alongside the glamorous snapshot.

The wedding dress performance comes just days after the singer and actor said on the Today show that she still believes in marriage.

“I don’t know, yeah, I guess,” she said when asked if she would come back down the aisle. “I still believe in happiness forever, of course, 100%.”

To concern: Jennifer Lopez ready to remarry

No doubt the performance will have made people wonder if Lopez is considering taking the next steps in his rebooted relationship with Ben Affleck.

The couple, affectionately known as Bennifer, dated in the early 2000s and got engaged, before separating in 2004, but rekindled their romance earlier this year.

JLo wore a bride-inspired dress to the American Music Awards last night.  (Getty Images) Jennifer Lopez performs onstage for the 2021 American Music Awards in Los Angeles, California.  (Getty Images) Is JLo Thinking About Marriage?  (Getty Images)

Has JLo thought about marriage? (Getty Images)

Read more: Body language expert decodes Bennifer’s relationship

At the very beginning of the year, Lopez was engaged to Alex Rodriquez. The couple have repeatedly postponed their wedding, citing the pandemic as the main reason for the cancellations, but the couple ultimately ended their relationship and Lopez found themselves in the arms of her former beau Affleck.

While Affleck was not in attendance for last night’s bridal performance, fans can’t help but wonder if the star is giving any major clue as to what’s to come in her personal life.

Especially since his former publicist, Rob Shuter, claimed last month that he could see the couple getting married – also hinting that Affleck was the one who had run away.

If JLo looks so beautiful in a fake wedding dress for a show, imagine how beautiful she would be in real life.

To concern: Official timeline of Jennifer Lopez and Ben Affleck’s relationship

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ATC instructors mix up the highly anticipated Jam & Lewis Vol. 1 • In addition, a larger version of ATC announces the showcase event of the recording https://lotusandrose.com/atc-instructors-mix-up-the-highly-anticipated-jam-lewis-vol-1-in-addition-a-larger-version-of-atc-announces-the-showcase-event-of-the-recording/ Sat, 20 Nov 2021 20:26:56 +0000 https://lotusandrose.com/atc-instructors-mix-up-the-highly-anticipated-jam-lewis-vol-1-in-addition-a-larger-version-of-atc-announces-the-showcase-event-of-the-recording/ LOS ANGELES, CALIFORNIA: After nearly four decades in the industry, legendary Grammy Award-winning songwriting / production duo, recently turned artist, Jimmy Jam & Terry Lewis, have released their debut album, Jam & Lewis Volume One (BMG). The album features guest stars including Mariah Carey, Babyface, Mary J. Blige, Boyz II Men, Toni Braxton, Usher and […]]]>

LOS ANGELES, CALIFORNIA: After nearly four decades in the industry, legendary Grammy Award-winning songwriting / production duo, recently turned artist, Jimmy Jam & Terry Lewis, have released their debut album, Jam & Lewis Volume One (BMG). The album features guest stars including Mariah Carey, Babyface, Mary J. Blige, Boyz II Men, Toni Braxton, Usher and more. On their most recent Billboard Top 10 R&B single, “Somewhat Loved (There You Go Breakin ‘My Heart)”, Jimmy Jam and Terry Lewis have teamed up with the multi-platinum, multiple Grammy-winning The New York Times # 1 Best Selling Author and World Superstar Mariah Carey. Together, they delivered a hymn punctuated by the legendary vocal surge of Carey and the inimitable musicality of the duo.

Jimmy Jam and Terry Lewis. © 2021 Marselle Washington (Marco Imagery)

Jimmy Jam and Terry Lewis have had unprecedented careers as producers, with five Grammy Awards, over 100 Platinum certifications, and 16 Billboard Hot 100 Number Ones. They have worked with legendary artists such as Elton John, Lionel Richie and Patti LaBelle, composing music for the NBA basketball broadcasts of the TBS and TNT networks, as well as the theme of the opening ceremonies of the Olympic Games in summer of 1996. The duo were inducted into the Songwriters Hall of Fame, received an NAACP Image Award, a star on the Hollywood Walk of Fame and were recently nominated for a Primetime Emmy Award in the Leadership category. exceptional musical “.

“We’ve been wanting to release our own album for a long time,” Jam said. “This goes back to 1985. We played one of the tracks from our album for Janet Jackson while we were working with her on Control and she asked, ‘who is this for?’ We said “you if you want it” and Janet said “oh I do! This song became “What Have You Done For Me Lately”. who essentially launched her recording career – and practically ended ours… as artists! Over the years we kept trying to reboot our album, but every time we finished a song planned for the project with one of the artists they would always say, “Oh no, I have to keep this song to myself.” . “The only reason we finally have an album now is because we finally got selfish and started keeping songs to ourselves!” “

Jam & Lewis, Vol. 1 is a collection of entirely new songs written by the duo and recorded with the help of their many friends in the industry. Jam noted, “You can check out our track record of the people we’ve connected with over the years. There are people with whom we are connected not only musically, but also on a personal level. People like Mariah Carey, Babyface, Usher, Boyz II Men, Mary J Blige… these are the kind of people involved in Flight. 1. “The songs on Flight. 1 have been recorded with their collaborators in many different studios in analog and digital over many years, which made the process of mixing them all into a cohesive whole more difficult.

“We wanted to mix the entire album in an immersive format, but we had never mixed for surround in our studio, Flyte Tyme,” noted Lewis. “We had been impressed with ATC monitors in the past, and the range of different models and sizes of ATC made it possible to equip our Flyte Tyme control room with the right boxes for an immersive system. Three ATC SCM45A Pro monitors serve as left / center / right; two slightly smaller ATC SCM25A Pro monitors serve as rear channels; and six even smaller ATC SCM12 Pro monitors serve as side channels and four ATC SCM12i Pro air channels.

“We’re always looking for a good mix with a lot of detail that adds to an effective package,” Jam said. “ATCs are great for this; they are very real. They sound warm and pleasant and are easy to work with, but they’re not hyped. They won’t sound a bad mix, so they make us work! But once things sound good on ATCs, we can be sure that they will translate everywhere else – from other surround sound systems to cars, to computer speakers, to headphones.

Jam & Lewis, Vol. 1 evening of listening in the legendary Capitol studios in Los Angeles. © 2021 R. Duronslet Photography

Of course, the wait for Jam & Lewis, Vol. 1 was at its peak, so the duo hosted a preview listening event to reveal their work to friends and colleagues in the industry. The historic event took place at the legendary Capitol Studios in Los Angeles. They took over the huge Studio A concert hall and TransAudio Group, who were instrumental in outfitting Flyte Tyme with our ATC monitors, worked out the logistics to set up an even larger ATC system – quite to wash the two cents – as well as the people who were invited to the event. The demo ATC system consisted of ATC SCM50ASL Pro monitors for left / right, ATC SCM45A monitors for center / sides / rear, and ATC SCM12 Pro monitors for overhead. “Customer service with ATC and TransAudio Group was wonderful,” said Lewis. “They went out of their way to get us what we needed as quickly as we needed it. “

“It was a great event,” said Jam. “We installed sofas and rugs and arranged the monitors to create a nice, big, ideal place. People settled in and then stayed where we played a lot of the ongoing tracks from the album. I think the experience was doubly cool because they were listening to music that they had never heard before, but they also heard it in a way that they had never heard before!

ABOUT THE TRANSAUDIO GROUP The TransAudio Group, founded by industry veteran Brad Lunde, quickly became the premier US importer / distributor and / or US sales and marketing representative for premium audio. Success depends on TransAudio providing resellers and end users with a higher level of product expertise and support far beyond the norm.

www.transaudiogroup.com

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Leading Entertainment Company CJ ENM Acquires Majority Stake in Global Premium Content Studio Endeavor Content for US $ 775 Million https://lotusandrose.com/leading-entertainment-company-cj-enm-acquires-majority-stake-in-global-premium-content-studio-endeavor-content-for-us-775-million/ Fri, 19 Nov 2021 04:47:00 +0000 https://lotusandrose.com/leading-entertainment-company-cj-enm-acquires-majority-stake-in-global-premium-content-studio-endeavor-content-for-us-775-million/ BEVERLY HILLS, Calif .– (COMMERCIAL THREAD– CJ ENM, a leading entertainment company from Korea, has announced that it has reached a definitive agreement to acquire an 80% stake in the scripted businesses of the US-based global premium content studio Endeavor Content, from its parent company Endeavor Group Holdings (“Endeavor”) (NYSE: EDR) for total proceeds of […]]]>

BEVERLY HILLS, Calif .– (COMMERCIAL THREAD– CJ ENM, a leading entertainment company from Korea, has announced that it has reached a definitive agreement to acquire an 80% stake in the scripted businesses of the US-based global premium content studio Endeavor Content, from its parent company Endeavor Group Holdings (“Endeavor”) (NYSE: EDR) for total proceeds of $ 775 million at a business valuation of $ 850 million, of which $ 655 million to Endeavor and a contribution of 120 million USD of capital on Endeavor Content’s balance sheet (implying a post-currency equity valuation of US $ 970 million).

The agreement to acquire 80% of the capital, including management rights, was approved by the board of directors of CJ ENM on November 19, 2021 (KST). Endeavor will retain 20% of the scripted portion of the business, in addition to retaining the unscripted portion of the business, as well as some advisory services for documentary and film sales and financing. Graham Taylor and Chris Rice of Endeavor Content will continue to lead the studio as co-CEOs. The two companies expect the deal to be concluded early in the first quarter of 2022.

This acquisition is the largest merger-acquisition for CJ ENM, which first invested in DreamWorks and entered the content business 26 years ago. Through the acquisition of Endeavor Content, CJ ENM plans to consolidate its presence in the global market and content distribution channels. CJ ENM will also be able to expand its original IP address collection to incorporate that of Endeavor Content. The library and wallet which will contain a wide range of IP addresses from around the world will support CJ ENM’s plan to launch its OTT platform, TVING, on a global scale. CJ ENM will also be able to further accelerate its penetration into the global content market by making full use of Endeavor Content’s extensive network across various distribution channels. This will create a complete value chain for CJ ENM to distribute its premier dramas, films and entertainment programs around the world. New doors will open for the creative pool, including producers, writers, and more, who can collaborate on multiple levels to create globally successful content.

Four years ago, we set out to create a talent-driven studio that prioritized greater creative freedom and greater ownership, ”said Ariel Emanuel, CEO of Endeavor. “Graham Taylor, Chris Rice and the entire Endeavor Content team have kept that promise, and this transaction further underscores the enduring value of talent and premium content. Continue Emanuel, “Having known Miky Lee for over 25 years, I have no doubts that CJ ENM will be excellent stewards of the studio, accelerating and amplifying his projects on the world stage.

We are delighted to announce this agreement with Endeavor Content, a company that is growing at remarkable speed in the US and European markets, ”said Kang Ho-Sung, CEO of CJ ENM. “We are convinced that this agreement will create a synergy between the two companies, recognized worldwide for their production capacities and their list of successful IP properties. Kang continued, “Ultimately, CJ ENM strives to become a major global studio that encompasses content that attracts global audiences – like this agreement with Endeavor Content, we will continue to expand our presence in the global market. ”

Leading entertainment company CJ ENM is best known for its recent Oscar-winning recent “Parasite”. CJ ENM’s credits also include the TV series “Crash Landing on You”, “Goblin: The Lonely and Great God”, “Hospital Playlist” and films “Snowpiercer”, “Miss Granny” and the Tony Award-winning Broadway production. , “Kinky Boots”. Based in Seoul, Korea, its entertainment division engages in a wide range of businesses across the industry spectrum, including multimedia, music, film, performing arts and entertainment. animation. CJ ENM’s critically acclaimed content has been enjoyed by global audiences across various media platforms and remake versions.

This agreement is another addition to CJ ENM’s growing presence in the global market. CJ ENM is currently co-producing a drama series with US media company Skydance Media as part of its strategic partnership concluded early last year. CJ ENM is also involved in the production of a TV adaptation of the award-winning film “Parasite” which will air on HBO. Additionally, CJ ENM is the company behind “I Can See Your Voice,” a popular entertainment show that has aired and / or remade in over 23 regions, as well as the 2021 Emmy-nominated drama “It’s Okay to Not Be. Okay ”and“ I-Land ”musical reality show.

We are excited about this next chapter as we seek to unlock even more value for talent and our producer partners, ”said Graham Taylor and Chris Rice, co-CEOs of Endeavor Content, in a joint statement. “With the addition of CJ ENM, our mission to empower creators and foster an inclusive environment that promotes diverse content globally only grows stronger. ”

Endeavor Content was launched in 2017 as a platform-independent production, consulting, sales and distribution studio and talent agencies, which prioritizes artists, creators and producers. Endeavor Content’s mission then expanded to become a more inclusive studio that advocates and supports content and creators that engage diverse audiences. Since its inception, Endeavor Content has owned, funded and / or sold over 125 movies and TV series that have garnered over 69 Emmy Awards and nominations and 59 Oscar wins and nominations. Major hits include “In the Heights” and “Just Mercy” for Warner Brothers, “Book Club” for Paramount Pictures, “Blue Miracle” for Netflix and “Joe Bell” with Roadside Attractions. The studio has also made its mark internationally, handling the global distribution of hit series such as “Killing Eve”, “The Night Manager”, “Normal People” and “Nine Perfect Strangers”. Upcoming film projects include “The Lost Daughter,” Maggie Gyllenhaal’s critically acclaimed feature debut for Netflix, and Michael Bay’s highly anticipated “Ambulance” for theaters. On the television side, the studio will present several new series of top talent during the first half of the year. These include “Severance” by Ben Stiller, “Roar” by Nicole Kidman for Apple TV +, “Wolf Like Me” for Peacock, starring Josh Gad and Isla Fisher, “Tokyo Vice” by Michael Mann for HBO Max and “Life & Beth “from Amy Schumer for Hulu.

JP Morgan acted as CJ ENM’s exclusive financial advisor on the transaction. O’Melveny & Myers acted as legal counsel to CJ ENM.

The Raine Group acted as Endeavor’s exclusive financial advisor on the transaction. Latham & Watkins LLP acted as legal counsel to Endeavor.

About CJ ENM

CJ ENM is a leading entertainment company from Korea. Since 1995, the company has engaged in a wide range of activities across the industry, including multimedia, music, film, performing arts and animation, providing its original premium content. order to various media platforms. CJ ENM has created, produced and distributed world-class content, including a Cannes award-winning film Parasite, Tony Award-winning musical Kinky Boots, Korean box office records Roaring currents, Extreme work, Ode to my father, as well as popular TV series such as Mr. Sunshine, Guardian: The lonely and great god, the grandfathers on the flowers, I can see your voice and more. To deliver the best K-Culture experiences in the world, CJ ENM presents KCON, the world’s largest K-culture convention and festival celebrating Hallyu and Mnet Asian Music Awards (MAMA), the biggest music awards in Asia. With regional offices in Asia, Europe and the United States, CJ ENM currently employs over 3,600 people. For more information, please visit: http://www.cjenm.com

About Endeavor

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is made up of industry leaders, including entertainment agency WME; the sports, fashion, events and media company IMG; and the premier UFC mixed martial arts organization. The Endeavor Network specializes in talent representation, sports operations and consulting, event and experience management, media production and distribution, experiential marketing and brand licensing.

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A Guide to Music Branding 2021 and Beyond https://lotusandrose.com/a-guide-to-music-branding-2021-and-beyond/ Wed, 17 Nov 2021 15:20:08 +0000 https://lotusandrose.com/a-guide-to-music-branding-2021-and-beyond/ Branding is one of the most important aspects of a music career these days. Read on to find out how this has changed in digital and how it can benefit your music career. An article invited by Janelle Borg by AmplifyYou Streaming, NFT, brand partnerships, crypto, communication strategies, social media calendar… right minds don’t go […]]]>

Branding is one of the most important aspects of a music career these days. Read on to find out how this has changed in digital and how it can benefit your music career.

An article invited by Janelle Borg by AmplifyYou

Streaming, NFT, brand partnerships, crypto, communication strategies, social media calendar… right minds don’t go into music to face all those buzzwords!

However, changing consumption patterns and emerging technologies show no signs of stopping, and the music-technology partnership has established itself as one of the main “breakout stars” of 2020. As a result, artists need to explore less traditional avenues when promoting their wares and build meaningful relationships with their target audience.

Creating a 21st century artist brand requires artists and their teams to consider all of these digital platforms. A successful branding campaign must aim to reach new fans, allow the artist to stand out in the competitive and often oversaturated worlds of streaming and social media platforms, engage current fans, turn casual listeners into dedicated fans. and monetize the fanbase while remaining authentic to the artistic vision.

But what is musical branding, anyway? And how can branding take an artist to the next level?

Musical branding: in brief

Let’s break down the often confusing buzzword that is branding.

According to Collins Dictionary, “The brand of a product is the presentation of it to the public in a way that makes it easy to recognize or identify. “

Music branding encompasses an artist’s overall message, image, values, ambitions, music, lyrics, themes, personality, etc. In essence, this is what makes the artist unique and recognizable, help the fans identify with the artist, his image and his music.

A successful marketing and communications strategy must differentiate Artist X from its competitors and create a cohesive experience that builds loyal followers. A branding strategy should include a clear roadmap for building brand identity, brand awareness and brand loyalty.

Brand identity refers to the visible elements of a brand, such as your artist name and logo, your website, and social media color scheme. Branding takes branding a step further – it focuses on the intention behind the choice of specific themes, this ultimately leads to the brand image that is to say the real result.

The brand awareness strategy refers to How? ‘Or’ What you will make your target audience aware that you exist and what sets you apart from the competition.

Finally, brand loyalty is fandom. Your fans should start to feel like they are part of a community. In addition, it is your heart public which tends to serve as a megaphone in the digital sphere. They are dedicated to your music and art and are the ones who are ready to buy your concert tickets and merchandise.

Branding in the Age of Streaming

The rise of ambient television and ‘backward’ music (visual elements and music that technically function as screen savers on a daily basis) has made background music one of the genres most popular on DSPs. As of May 2021, Spotify playlists such as “Peaceful Piano”, “Deep Focus” and “Lo-Fi beats” have approximately 4.5 million subscribers each.

Due to this trend, lo-fi producers are racking up millions of streams. However, there is a disparity between the number of monthly listeners on DSPs and the actual number of loyal fans. A chamber producer can have over 500,000 monthly listeners and be included in playlists curated by a high ranking editor. However, when you go to their Instagram, they often only have a few hundred or thousand followers, with low to medium engagement rates.

What is causing this huge disparity? Simple: it all comes down to brand loyalty. The tunes from these bedroom producers serve as mood tracks that people listen to while in a cafe or relaxing at home (and baking bread). They are not loyal to the artist per se – they are only loyal to their carefully curated playlists.

Use branding to enhance your profile

Our visual memory is an extremely powerful facet of our mind. When people see an artist, they associate specific visuals with him. The visuals add an exciting layer to the artist’s story and reinforce the sound element, cementing a song or artist in people’s minds. Therefore, interesting visuals can help you stand out from the crowd of seemingly similar artists, as they intensify the memorable aspect of your project.

Social media platforms such as Instagram and TikTok are primarily visual platforms that allow artists to connect with fans through a simple photo or video. The predominance of these apps on every individual’s phone means that artists need to step up their game, as a striking visual identity is needed to strengthen the connection with pre-existing fans and attract new followers.

The following marketing efforts combine innovative technology and creativity to create an immersive experience that engages fans:

  • Customization: Use platforms like Twitch and Patreon to deliver exclusive content to paid fans, as well as relatively old ways like interacting with your fans on social media, broadcasting live with your fans on Instagram, and sending niche-specific mailings.
  • Virtual reality: Interact with fans via VR headsets and collaborate with video game developers to create a virtual concert (See Travis Scott’s collaboration with Fortnite)
  • Augmented reality: create artist-specific face filters for Instagram as well as interactive music videos and merchandise designs.
  • NFT: Create non-fungible tokens and certified digital collectibles that your best fans can bid on.

How do I define myself as an artist?

Branding an artist can be broken down into three main stages: defining, building and marketing your brand.

Define your brand – Start by asking questions such as

  • What inspires you as an artist?
  • How would you describe your sound?
  • What subcultures and communities do you belong to?
  • What message are you trying to get across?
  • Who do you think sounds similar?
  • Who is your idol?
  • How would you describe your fashion sense?

Build your brand – Use your responses to create “tangible” elements such as your artist name, logo, color scheme, website, social media profiles, merchandising, and stage persona.

Market your brand – Identify the main marketing channels that would suit your brand and constantly seek to perfect and expand your brand to different channels and regions of the world. Channels can include, but are not limited to, live broadcasts, social media platforms, brands you can partner with, merchandise, and more.

What K-Pop can teach us about branding

K-Pop is one of South Korea’s biggest exports and accounts for 0.3% of the country’s GDP.

The most important element that makes the K-Pop industry successful is the way they approach branding and marketing. Prior to their debut, each K-pop group or artist had their own name, logo, color, visuals, website, fandom name, etc. The companies also carefully select the style and personality of each member within the group, allowing fans to choose and support their preferred member.

BTS, the biggest export of K-Pop, has redefined the branding and marketing of music. Their fandom – the BTS ARMY – is the epitome of brand loyalty: the group has the Midas touch, and their fans are ready to buy whatever BTS has to offer. Their million-dollar partnerships with Puma, Line Friends, and Mattel, among others, have made this group a global powerhouse. Through their constant interaction with fans on social media (they even have a unified fan-band logo) and their label’s savvy branding strategy, BTS has built an empire, with products and experiences ranging from a multi-city art installation – Connect BTS – at BTS Approved Fried Chicken. Western fans, in particular, appreciate BTS’s dedication to their fans and the fact that they interact with them on social media and fan channels. Additionally, they’re also drawn to the fact that the K-Pop industry requires artists to release multiple projects per year (called comebacks). This work ethic of one of the world’s tiger economies prioritizes fans over pure art, satisfying the needs of the 21st century digital consumer.

Where do we go from here?

The dominance of streaming and social media has led artists and their teams to come up with innovative approaches to age-old puzzles of branding and identity.

Social media platforms and innovative digital technologies have created a plethora of opportunities for artists to interact with their fans and create a totally immersive experience that completely shatters the concept of artist mystique. Artists such as BTS and their team managed to break down the fourth wall to create a powerful fandom that took the group’s success to new heights.

Overall, a branding formula based on the ever-narrowing gap between “artist” and “fan” is the way to go in a world where the boundaries between virtual and real are blurred.

Janelle Borg knows a thing or two about the music industry. Involved in the industry since the age of 13, she is now involved in a variety of music related projects and is always keen to share industry tips and tricks with other musicians.

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“Disney’s Holiday Magic Quest” returns Friday, December 3 on Disney Channel and Disney + | Your money https://lotusandrose.com/disneys-holiday-magic-quest-returns-friday-december-3-on-disney-channel-and-disney-your-money/ Mon, 15 Nov 2021 21:36:18 +0000 https://lotusandrose.com/disneys-holiday-magic-quest-returns-friday-december-3-on-disney-channel-and-disney-your-money/ BURBANK, Calif .– (BUSINESS WIRE) – November 15, 2021– “Disney’s Holiday Magic Quest” returns for a second year with “ZOMBIES” franchise stars Milo Manheim, Kylee Russell, Meg Donnelly and Trevor Tordjman competing in a high-stakes vacation adventure featuring epic new challenges. The quest will take place inside Disney’s Hollywood Studios at Walt Disney World Resort […]]]>

BURBANK, Calif .– (BUSINESS WIRE) – November 15, 2021–

“Disney’s Holiday Magic Quest” returns for a second year with “ZOMBIES” franchise stars Milo Manheim, Kylee Russell, Meg Donnelly and Trevor Tordjman competing in a high-stakes vacation adventure featuring epic new challenges. The quest will take place inside Disney’s Hollywood Studios at Walt Disney World Resort after dark, as part of the world’s most magical celebration that honors Walt Disney World’s 50th anniversary. Popular actress and comedian Yvette Nicole Brown (“Big Shot”) will host as the stars navigate a series of new challenges and obstacles through a variety of iconic and immersive Walt Disney World attractions. “Disney’s Holiday Magic Quest” will be previewed FRIDAY, DEC. 3, To 7 p.m. EST / PST on Disney Channel and will be available to stream on Disney +.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211115006280/en/

“Disney’s Holiday Magic Quest” returns for a second year with the stars of the “ZOMBIES” franchise (left to right) Trevor Tordjman, Meg Donnelly, Milo Manheim and Kylee Russell competing in a high-stakes vacation adventure featuring new epic challenges. PHOTO CREDIT: DISNEY CHANNEL / Kent Phillips

Additional photos and press documents are available HERE.

In this year’s Magical Quest, Disney villain Maleficent stole the Holiday Star from the top of the Holiday Tree, and its parts have been hidden in Disney Studios Hollywood. After being divided into two teams, the competitors will be responsible for finding the parts, reassembling the star and placing it back on top of the tree in order to restore the magic to the theme park. Using their magic cards and the heroes they will meet along the way, competitors will enter the inspired stories of each country, including:

  • Navigate larger-than-life obstacles in Andy’s backyard in Toy Story Land;
  • Escape Kylo Ren and the Stormtroopers in Galaxy’s Edge, with the help of Chewbacca;
  • Survive Bellhop’s training inside the Twilight Zone Tower of Terror.

There are plenty of additional surprise moments featured throughout the ‘Vacation Quest’, iconic park attractions coming to life in a whole new way, and special appearances from beloved Disney, Pixar and Star Wars characters. . Both teams will be challenged against the countdown clock to complete their quest before sunrise, and the winning team will receive a prize for the Toys for Tots charity.

Disney’s Magical Holiday Quest “is produced by 7ate9 Productions. Artur Spigel is executive producer and director, and Jeff Hyman is executive producer.

* COPYRIGHT © 2021 Disney Enterprises, Inc. All photographs are copyrighted and are intended for editorial use only. Images may not be archived, modified, duplicated, resold, retransmitted or used for any other purpose without the written permission of Disney Channels Worldwide. Images are distributed to the press to publicize the current programming. Any other use must be licensed. Photos posted for use on the web should have a low resolution of 72 dpi, no more than 2×3.

Press documents are available at www.dgepress.com.

Follow Instagram and Twitter for the latest news on #DisneyMagicQuest.

– Disney channel –

View the source version on businesswire.com: https://www.businesswire.com/news/home/2021115006280/en/

CONTACT: Disney Brand TV Media Relations

Julie mitchell

Julie.M.Mitchell@disney.com Madison Bell

Madison.Bell@disney.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TELEVISION AND RADIO TECHNOLOGY MUSIC FAMILY GENERAL ENTERTAINMENT FILM AND CINEMATICS CELEBRITY CONSUMER ENTERTAINMENT THEME PARKS ONLINE MOBILE ENTERTAINMENT EVENTS / CONCERTS AUDIO / VIDEO INTERNET PARENTS CHILDREN

SOURCE: Disney Channel

Copyright Business Wire 2021.

PUB: 11/15/2021 4:36 PM / DISC: 11/15/2021 4:36 PM

http://www.businesswire.com/news/home/2021115006280/en

Copyright Business Wire 2021.

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The crowd is asking for more at SBCC Dance’s “Collaborative Collaborative” – The Channels https://lotusandrose.com/the-crowd-is-asking-for-more-at-sbcc-dances-collaborative-collaborative-the-channels/ https://lotusandrose.com/the-crowd-is-asking-for-more-at-sbcc-dances-collaborative-collaborative-the-channels/#respond Mon, 08 Nov 2021 23:18:38 +0000 https://lotusandrose.com/the-crowd-is-asking-for-more-at-sbcc-dances-collaborative-collaborative-the-channels/ The channel art pages | CRITICAL REVIEW Art and passion through various dance styles kept audiences on their toes during the SBCC Dance Company’s “Collective Collaborative 2021” show at the New Vic Theater on Friday, November 5th. Dance director Tracy Kofford brought together nine different companies from the Santa Barbara and Los Angeles area and […]]]>

The channel art pages | CRITICAL REVIEW

Art and passion through various dance styles kept audiences on their toes during the SBCC Dance Company’s “Collective Collaborative 2021” show at the New Vic Theater on Friday, November 5th.

Dance director Tracy Kofford brought together nine different companies from the Santa Barbara and Los Angeles area and provided them with a space to exhibit their talent. The show consisted of 14 performances and had a second evening on Saturday November 6.

The production included numbers from SBCC Dance Company, FUSE Dance Company, State Street Ballet’s Professional Track, AkomiDance, UCSB Dance Company, LA Dance Moves, Santa Barbara Festival Ballet, Sespe Dance Co., Jess Harper & Dancers and Santa Barbara Dance Arts.

Most of the evening consisted of unique contemporary styles, with two ballet pieces and some upbeat performances.

The pieces by SBCC Dance Company, FUSE Dance Company, and Sespe Dance Co. had similar styles, with quirky musical choices that embodied lyricless instrumentals and songs.

When a performance took the stage that was different from those pieces, it was nice to see the contrasting emotions and a change in technique.

The UCSB dance company was very impressive and one of the audience’s favorites that night. Their performance “Group Autogenics”, choreographed by Derion Loman and Madison Olandt, was very expressive, technical and unlike any dances we usually see.

The music was special in the best way, with different sounds and audio recordings radiating from the stage. The performance was so engaging that it left audiences begging for more.

AkomiDance presented a solo performance titled “Arrival”. Performer Melesio A. Aceves caught the audience’s attention with incredibly crisp hits and choreography to match every beat of the song. No matter where you sat in the theater, it felt like you were on stage with Aceves.

Each performance had its own style of lighting which featured a variety of colors, each intended to match the emotion portrayed through the dance and to create a beautiful atmosphere on stage.

State Street Ballet’s professional track brought great energy and a great presentation on stage. The trio of Caleb Knight, Emma Maple and Allie Mikalatos put on an elegant dance that left smiles on the faces of the crowd.

After the intermission, Santa Barbara Dance Arts gave viewers a memorable and captivating performance. Their piece “Merry Happy”, choreographed by Joshua Manculich, was cheerful, short, and contrasted with most of the other performances which lasted around four to five minutes.

The evening ended with a piece called “Ride” by the UCSB Dance Company. The performance stood out with an ear piercing sound that made it almost difficult to focus on the dance itself. While the song choice was odd, it worked as the dancers portrayed a weird, weird vibe to end the night on a mysterious note.

As a whole, the “Collective Collaborative” revealed pieces on which the dancers had been working for a long time, and allowed them to express their creativity in front of an engaged and admiring audience.

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11 reasons to sign up for Amazon Prime Student https://lotusandrose.com/11-reasons-to-sign-up-for-amazon-prime-student/ https://lotusandrose.com/11-reasons-to-sign-up-for-amazon-prime-student/#respond Sun, 07 Nov 2021 15:30:01 +0000 https://lotusandrose.com/11-reasons-to-sign-up-for-amazon-prime-student/ Ask any adult functional with Amazon Prime, and they’ll likely sing its praises. Not only is it worth it, but it makes life so much easier. After all, items can get to your doorstep in as little as 48 hours, and you just can’t beat the convenience factor! But for anyone studying or taking out […]]]>

Ask any adult functional with Amazon Prime, and they’ll likely sing its praises. Not only is it worth it, but it makes life so much easier. After all, items can get to your doorstep in as little as 48 hours, and you just can’t beat the convenience factor! But for anyone studying or taking out loans in the name of higher education, there may be a little less wiggle room in the budget to spend on such amenities.

Enter Amazon Prime Student, which has a discounted rate and lots of great offers that benefit students.

What is Amazon Prime Student?

Amazon Prime Student is the student version of the Amazon Prime subscription. It’s also a membership program, but it costs half the price and is specially designed for students pursuing higher education.

A standard Amazon Prime subscription costs $ 12.99 per month. However, Amazon halves the price for students, so they only pay $ 6.49 per month and get all the perks of standard Amazon Prime, including free two-day shipping when they qualify.

Some of the benefits of Amazon Prime Student include discounted subscriptions to other features like Prime Music and Prime Photos.
AMAZON PRESS

11 reasons to sign up for Amazon Prime Student

If you’re a student looking to join Amazon Prime, find out everything you need to know about the benefits of Amazon Prime Student.

1. New members get a six month free trial.

For new Amazon Prime Student members only, you can take advantage of a pretty good deal: a six month free trial! Courtesy of Sprint, you can cancel this offer at any time, but once the six months have passed Amazon Prime Student is only $ 6.49 per month. That’s almost half the standard price regular members pay – $ 12.99 per month.

2. Try the Calm app free for three months.

Amazon Prime Student members can take advantage of an exciting offer that can also benefit their mental health. Get the first three months of the Calm app for free! Then, each month after, Amazon Prime Student members only pay $ 8.99 per year, unlike regular members who pay $ 69.99 per year.

3. Free food delivery with Grubhub is included.

Grubhub Plus Student has partnered with Amazon Prime Student for a revolutionary collaboration: Free Food Delivery! All you need to do is sign up for Amazon Prime Student, activate the Grubhub Plus Student offer, and then take advantage of the free Grubhub Plus membership (which typically costs $ 9.99 per month).

Members also get unlimited free shipping and earn 10% Grubhub Plus money on all off-campus pickup orders. Grubhub Plus Student will also make a matching donation to a good cause, at the same price as the order.

4. Get a free month of 24/7 homework help with Course Hero.

Course Hero is an online resource for homework help, and Amazon Prime Student members get one month free! Members get help with manual work, practical problems and even have access to online tutors. After the first month of the free trial, Course Hero will reduce the monthly fee from $ 39.95 to $ 9.99 per month.

5. Get up to 10% discount on flights and hotels.

Go somewhere? Whether you have to go to school away from home and need to come home for vacation or just planning a #SpringBreak trip, Amazon Prime Student members can get up to 10% off flights and bookings. hotel with Student Universe. Members get up to 10% off already discounted flights, get 10% off hotels in the form of an Amazon gift card, and get free premium customer service with every booking.

6. Take advantage of exclusive offers at Amazon Warehouse.

Amazon Warehouse is the online retailer’s digital warehouse for quality second-hand items, used or unwrapped. Amazon Prime Student is currently offering $ 5 off the first purchase from Amazon Warehouse with the code 5OFFAW, but you can also find great discounts on Amazon Warehouse even without a coupon.

amazon first student 3
Amazon Prime students can also take advantage of discounts with Grubhub, the Calm app and more.
AMAZON PRESS

7. Stream Amazon Prime Video content for free.

A lot of us have Hulu or Netflix, but paying for multiple streaming services when working on a student’s budget can be pretty tight. Fortunately, Amazon Prime Video content is free and unlimited for Amazon Prime Student members. Members also get premium Prime Video channels for as little as 99 cents per month.

8. Access Lightning offers earlier than others.

We all love Amazon.com’s Lightning offers, but as an Amazon Prime Student member you get even more perks associated with this perk. Members get early access to the offer 30 minutes before Lightning offers activate for everyone else!

9. Unlock ad-free access to Prime Music.

In addition to the Amazon Prime Student membership, members unlock unlimited, ad-free access to over two million songs, including hundreds of Prime playlists and Prime stations through Prime Music.

10. Access unlimited photo storage on Amazon Photos.

We all know how much storage photos can take. With Amazon Prime Student, members get unlimited, free photo storage through their Amazon Photos app and 5 GB for video.

11. Get free Twitch.tv channel subscriptions.

Through Amazon Prime Student, members also get access to Prime Gaming, free in-game content, and exclusive emoticons on Twitch.tv. Not to mention, during the free trial, members receive a free subscription to a Twitch channel. On top of that, for every 30 days that you are a Prime member, you will receive another free Twitch channel subscription.

Check out Amazon Prime Student today.

Newsweek may earn a commission from the links on this page, but we only recommend products that we support. We participate in various affiliate marketing programs, which means that we may receive commissions on products chosen by the editorial staff and purchased through our links to retailer sites.

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‘Hell yes, I will do it’ https://lotusandrose.com/hell-yes-i-will-do-it/ https://lotusandrose.com/hell-yes-i-will-do-it/#respond Fri, 05 Nov 2021 11:03:50 +0000 https://lotusandrose.com/hell-yes-i-will-do-it/ Growing up in the small town of Leesburg, Georgia, Luke Bryan’s television had between three and five channels, depending on the reception on the antenna. He may have listened to country music obsessively, but the opportunities to see his favorite singers were few and far between. Every fall, he could count on at least one […]]]>

Growing up in the small town of Leesburg, Georgia, Luke Bryan’s television had between three and five channels, depending on the reception on the antenna. He may have listened to country music obsessively, but the opportunities to see his favorite singers were few and far between.

Every fall, he could count on at least one night when he, his siblings, and his parents all returned to their living room.

“You knew when the CMAs were coming,” he recalls. “It was a great family event for us… The fact that I could be in this role is pretty surreal.”

The country superstar is the new host of the Country Music Association’s CMA Awards, which return Wednesday at Bridgestone Arena in Nashville (and broadcast live on ABC).

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