Doechii performs ‘Persuasive’ and ‘Crazy’ for Vevo DSCVR
Vevo, the world’s leading music video network, announces the release of Doechii’s DSCVR performances of “Persuasive” and “Crazy”. Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation.
Vevo has a long history of helping emerging artists break into new and broader audiences. Vevo’s DSCVR series alumni include Giveon, Celeste, and Jorja Smith. Vevo is committed to working with artists at an early stage in their career to create unique content that visually brings their music to life and provides exposure to new audiences through the platform.
Hailing from Tampa, Florida, Doechii is a 22-year-old multihyphenate on her way to becoming the epitome of pop culture. A singer-rapper-actress-dancer-entertainer, she began her musical career by releasing “Girls” in 2016, followed by additional singles, including “Spookie Coochie”.
Building her fan base primarily online via personalized vlogs, Doechii is confident, bold, unapologetic, transparent and raw in everything she does. 2021 saw the release of Doechii’s “mini-tape” Bra-Less, on which her 2018 single “Girls” eventually appeared. In July, Doechii made an appearance on Isaiah Rashad’s The House is Burning, contributing a verse on the album’s third single “Wat U Sed”, which also featured Kal Banx.
In March 2022, Doechii signed a joint deal with Top Dawg Entertainment and Capitol Records. Shortly after signing, she released “Persuasive,” an ode to late nights and overly hard partying. “Crazy,” followed, with Doechii explaining, “‘Crazy’ is about uncontained power, creativity, and confidence. People call you crazy when they fear you or don’t understand you. So when I use it in the song I send that energy back to them to show themselves.”
Vevo is the premier global music video network, connecting an ever-growing global audience to high-quality music video content for over a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans around the world a huge range of premium content to choose from, featuring official music videos as well as an ever-growing lineup of live performances and original programming. innovative. From superstars to new emerging talent, Vevo provides unparalleled cross-promotional support to artists across the musical spectrum, at every stage of their career.
Vevo has steadily evolved over the past decade to become a leader in today’s ever-changing media landscape, partnering with a number of leading distribution platforms to deliver extraordinary content in funded environments. by advertising. With over 26 billion views across TV, desktop and mobile devices every month, Vevo brings music videos to the world – when, where and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange , Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV and Vewd.
Watch the new performances here: