Fellaz, a Metaverse Entertainment & Media group, announces
SINGAPORE, May 19, 2022 (GLOBE NEWSWIRE) — Fellaz, the metaverse entertainment and media group, today announced the partnership and strategic investment in EMP Emotion Capture. EMP Emotion Capture will partner to help produce Fellaz’s first original metaverse virtual idol while integrating EMP Emotion Capture’s original metaverse characters and content onto the Fellaz metaverse ecosystem.
Based in Singapore, Fellaz is the metaverse entertainment and media group that produces and distributes native metaverse content. Fellaz plans to produce original metaverse native IP while integrating existing mainstream IP ranging from music from major labels, independent artists and global pop stars to drama and film content as part of its metaverse ecosystem.
Meanwhile, Fellaz launched Fellaz.xyz, a multi-channel web3 entertainment ecosystem, to combine the metaverse ecosystem with blockchain. Fellaz.xyz not only specializes in the production and distribution of original Web3 content and assets, serving as a hub for musicians, digital artists and others entering the Web3 space, but it also builds a technical infrastructure for helping fans transition into the Web3 Fandom Ecosystem, rewarding and engaging fans as stakeholders within their fandom communities.
Fellaz is currently collaborating with Fantagio, a KOSDAQ-listed company and comprehensive entertainment and content powerhouse, to launch his first metaverse-native virtual idol with a storyline of a cat who becomes a humanoid K-pop star. Sneak peeks of this potential star are set to premiere in June.
EMP Emotion Capture is an industry leader in motion capture and digital visual effects in Korea. The company has worked with major music labels to create virtual avatars for K-pop girl groups including Itzy and Aespa, as well as providing game graphics services and designing emotes for games like PUBG’s Battlegrounds.
Based on this partnership and strategic investment, EMP Emotion Capture plans to focus on developing new technologies and expanding its business, while Fellaz plans to utilize the variety of services and technologies offered by EMP Emotion Capture to continue to introduce brand new native Metaverse IPs and accelerate the integration of consumer entertainment IP into the Metaverse ecosystem.
Bobby Bhatia, CEO of Fellaz, said: “I am delighted to be able to work closely with EMP Emotion Capture. They offer the highest level of motion capture and visual effects technology in Korea, and based on this strategic investment, we will do our best to actively use their technology and know-how to produce better content while by successfully integrating new business partners into our metaverse ecosystem. »
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