Feminine hygiene products market size will reach USD 32.23 billion in 2028

NEW YORK, February 9, 2022 /PRNewswire/ — The World feminine hygiene products market the size should reach $32.23 billion in 2028 and register a revenue CAGR of 5.6% over the forecast period, according to the latest Reports and Data report. The growing awareness among women about personal hygiene and the rapid inclination towards the use of convenient hygienic products are key factors driving the market revenue growth.

The urgent need for better quality hygiene products among women has increased as disposable income has increased, especially among the middle class population in developing countries such as China, Braziland India. Additionally, the increasing use of social media and various initiatives by NGOs are expected to increase awareness of the benefits of using menstrual hygiene products, including sanitary napkins. The governments of various countries around the world also present a large number of promotional and educational activities.

Global agencies and organizations, including UNICEF and UNESCO, have actively contributed to raising the literacy levels of young women in developing and underdeveloped countries, as increasing female literacy will have a positive effect on women’s health management. UNICEF considers menstrual health and hygiene a human right of women and girls and has identified it as a key goal in its Sustainable Development Goals (SDGs) 2030. Increasing women’s literacy should have a positive impact on the overall revenue growth of the Feminine Hygiene Products market.

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Some highlights of the report

  • The reusable segment is expected to register a robust revenue CAGR during the forecast period. Reusable menstrual cups are included in this segment. Due to their reusability, menstrual cups are widely used, especially in Western countries. These are also durable, lasting around ten years. Using reusable feminine hygiene products helps reduce the waste generated by disposable pads and tampons, which contain plastic, non-recyclable, and non-biodegradable components.
  • The panty liners segment is expected to represent a stable revenue share over the forecast period. Panty liners are thin, absorbent pads worn in the gusset of underwear to absorb light menstrual flow or vaginal discharge. These are available in a wide range of shapes, sizes and portability options, ranging from small compact panty liners to large protective panty liners designed for light flow and severe vaginal discharge.
  • The online retail store segment is expected to record a robust revenue CAGR during the forecast period as this distribution channel offers greater exposure to various products, especially with the widespread availability of internet access and the adoption of smart devices. Moreover, it serves as a complement to traditional marketing and sales channels, resulting in lower marketing costs than traditional sales channels.

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  • Asia Pacific is expected to account for the largest revenue share in the global feminine hygiene products market over the forecast period, owing to the increase in hygiene in China and India. In many countries, the growing number of working women has led to an increase in disposable income, allowing women to spend more on health. Market revenue growth in the region is expected to be driven by the development of reusable items. It’s a cost-effective alternative to buying new disposables every time for the next use.
  • Some major companies profiled in the market report are Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Kao Corporation, Daio Paper Corporation, Unicharm Corporation, Ontex Group, Hengan International Group Company Limited, First Quality Enterprises, Inc., and Edgewell . Personal care.

To identify key industry trends, a research study at https://www.reportsanddata.com/report-detail/feminine-hygiene-products-market

For the purposes of this report, Reports and Data has segmented the global feminine hygiene products market on the basis of nature, product type, distribution channel type and region:

  • Nature’s Outlook (Revenue, USD Billion; 2018-2028)
  • Product Type Outlook (Revenue, USD Billion; 2018-2028)
    • Sanitary napkins
    • Pantyliners
    • Buffers
    • Menstrual cups
    • Others
  • Distribution Channel Outlook (Revenue, USD Billion; 2018-2028)
    • Hypermarket/Supermarket
    • convenience stores
    • Pharmacies
    • Online retail stores
    • Others

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  • Regional Outlook (Revenue, USD Billion; 2018-2028)
    • North America
      a. we
      b. Canada
      vs. Mexico
    • Europe
      a. Germany
      b. UK
      vs. France
      D. Italy
      e. Spain
      f. Sweden
      g. BENELUX
      h. Rest of Europe
    • Asia Pacific
      a. China
      b. India
      vs. Japan
      D. South Korea
      e. Rest of APAC
    • Latin America
      a. Brazil
      b. Rest of LATAM
    • Middle East & Africa
      a. Saudi Arabia
      b. United Arab Emirates
      vs. South Africa
      D. Israel
      e. Rest of MEA

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