Inside FAST Music Trends – Variety

Note: The following is based on content from Variety Intelligence Platform’s Special Report Exploring Ad-Supported Free Streaming Television (FAST), available exclusively to subscribers.

Since most FAST discussions center around TV shows, movies, and news, it may come as a surprise to learn that there is a thriving music scene within the linear channels of funded free streaming TV. by advertising.

The most common genre among music is video, which rose from 33 to 47 from January to June, an increase of 42%. The second largest music genre is audio-only channels, with 26 available in June. Channels based on concerts and karaoke round out the genre.

The disappearance of music video channels on cable television suggested the format was over, but the success of Vevo online shows that consumers still want to engage with the format. Data from the “Demographic Divide” study by VIP+, in partnership with GetWizerCommentshows that the majority of under 60s report watching music videos, strongest among 15-29 and 30-44 year olds and dominated by YouTube.

There are a number of companies with extended channel offerings on FAST, several of which both distribute to FAST and supply music to businesses such as supermarkets, retail and airports. Canadian audio giant Stingray has the most available, at 19, followed by internet music video giant Vevo, which currently has 12. Music channel distributor Loop has 10 FAST channels, followed by iHeart (8), MTV (4) and the Dutch music platform Xite (4).

Why are more and more music channels being launched? In short, because being available on FAST services expands reach. If a consumer has opened a FAST platform and is browsing to find something to play, they will already not be listening to radio or online streams.

With one of the states of need motivating the use of FAST to provide background noise, music is an excellent choice to include in queues. Consumers are also presented with many recognizable music brands, which further entices them to watch.

Music may not be the main driver of FAST, but the fact that the number of channels continues to grow shows that viewers are responding. The next step will be the syndication of live streams for radio stations, which will take place within the next 12 months.

Recognizing that consumers have app fatigue and working with that by making music channels available in FAST services will increase audiences (and revenue) for channel operators. Expect to see music’s FAST presence continue to grow.

RSVP today

More VIP+ on FAST

How the FAST streaming experience can improve – Areas where ad-supported free streaming TV can improve

What to expect next in FAST – Inside the trends hitting the format in the coming months

Webinar: Data to Win in FAST – Industry experts dig deeper into data points in FAST

NewFronts recap: key trends for 2022 – Analysis of what to expect for CTV advertising and advertised FAST content

Why Netflix must adopt FAST – How FAST Channels would allow Netflix to monetize older content

Webinar: How to Fast – Those who do share what it takes to start a chain FAST

Exclusive data dives into FAST performance metrics – Dissect the numbers to show how far FAST is growing in the lack of services flagging US users

The state of the FAST advertising market — Estimation of the value of the FAST advertising market

Fast walk – Overview of opportunities within FAST for content providers

FAST Forward: Webinar: What is FAST?
Industry leaders provide an introduction to the format and show why it’s growing

Special Report: From A to Z of Free Streaming – Proprietary data on consumer usage and drivers and barriers to FAST and AVOD

What to expect from FAST in 2022 – Just what will unfold in the coming year

What the boom in FAST channels and services means Why is FAST exploding so quickly?

Big Media Slows Down FAST Opportunities – Identify media companies that have not yet adopted the format

Solving the “unsolved mystery” of US AVOD commercial time – How commercial time varies by FAST and AVOD service

Why the self-reported FAST & AVOD measure needs to change – The need for a unified metric variable for FAST services and why self-reporting is a bad idea

Comments are closed.