MG Prepares For Taal Season 2; Launches National Talent Hunt for Independent Music Artists



NNA |
Updated:
August 23, 2022 2:42 p.m. STI

Gurugram (Haryana) [India], Aug. 23 (ANI/NewsSee): MG Motor India today announced the launch of MG Taal Season 2 titled “Naya Safar, Nayi Taal”, a unique nationwide talent hunt for independent music artists. A bold step for budding and innovative artists, Season 2 of Taal will focus on showcasing up-and-coming talent through a far-reaching platform. A thrilling talent search across the country, this event will help shine the spotlight on the fame of unique and deserving independent artists, wherever they are!
In collaboration with Songdew, MG Taal Season 2 aims to help emerging independent artists through its platform’s broad reach and musical expertise. This will help amplify artists’ music across all platforms and media, be it radio, television or digital channels. Career guidance will also be offered to shortlisted talents. MG will also encourage and support winners by not only providing them with a platform to perform at MGverse customer events, but also by helping them create NFTs. MG Taal Season 2 will be a one-year program where the top two winning artists will enjoy extensive exposure, deserving eminence, fruitful engagement, and vital experience – the four fundamental pillars of MG Taal.
Participating in this Naya Safar, Nayi Taal frenzy is simple. If you are an artist with a lot of talent, just go to www.songdew.com/mgtaal and post your content there.

Gaurav Gupta, Commercial Director of MG Motor India, said, “We are delighted to connect with the independent music community through Season 2 of Taal. At MG, we are passionate about music. We see it as a common link between our wider community and our brand. We are confident that in this brand new season, our talent search will provide both support and encouraging momentum to up-and-coming artists. We hope they continue to make memorable music and bring endless joy and enjoyment to audiences around the world. “
Sunil Khanna, Founder of Songdew, mentioned that “At Songdew, we have built a family of 55,000 Indian artists and bands who leverage our services to promote, distribute and monetize their music. We believe the future of music in India is promising, and we have been working with various stakeholders to accelerate this trend.Over the past 18 or so months, there has been significant popularity and traction for independent music, which is growing at an unprecedented rate. Therefore, MG Taal Season 2 could not have happened to We are delighted to work with MG on this initiative and look forward to playing an important role in bringing the music of the selected artists to music fans.
Using music to deliver exciting experiences for its customers, MG Motor has developed an entire architecture around music, including brand sound identity, brand-aligned music in its showrooms, and its anthem. brand.
In Season 1, MG worked with 2 phenomenal bands – A World/Fusion ensemble with stunning compositions from Surat – The Tapi Project, and a multi-genre band from Pune with magical lyricism – Fiddlecraft. The resulting music videos garnered over a million views and over 500 user-generated videos. The brand is looking forward to a more exciting time in the second edition of MG Taal.
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