Paramount renews Virgin streaming channel distribution partnership | VOD | New
Full Paramount+ app integration on Virgin Media set-top boxes is designed to give customers the ability to access over 8,000 hours of exclusive originals, blockbuster movies and series across all genres from the brands and Paramount production studios including SHOWTIME and Paramount Pictures.
The Pluto TV deal will give access to over 100 curated channels, including Hell’s Kitchen, CSI: Miami and MTV Movie Hits, seasonal and themed channels like Pluto TV Halloween and Pluto TV Crime, plus a range of movies and series on demand. 2023 will also see the launch of Pluto TV’s range of channels in a dedicated FAST section of Virgin TV’s Electronic Program Guide, allowing customers seamless access to channels.
The agreement will also allow Virgin Media TV customers to continue to enjoy entertainment from the pay-TV brands of Paramount, MTV, Comedy Central and Nickelodeon, as well as continued distribution of the Channel 5 free-to-air brand, its portfolio of channels and Channel 5. request the My5 service.
“Our longstanding partnership with Virgin Media continues to help us unlock the power of Paramount content,” said Sarah Rose, Chief Operating Officer and Chief Commercial Officer, UK and Canada, Paramount, commenting on the agreement. “The wider distribution of our SVOD and FAST services, Paramount+ and Pluto TV, will support our ambitious growth plans for UK streaming, as well as our popular portfolios of free and pay TV channels.”
David Bouchier, Director of Television and Entertainment at Virgin Media O2, added: “We are constantly looking to provide our customers with even more quality entertainment to enjoy when and where they want it. Our enhanced partnership with Paramount provides access to not only award-winning programming from Drama, Comedy, Music and Kids channels, but also FAST channels via Pluto TV and premium SVOD with Paramount+.