Poppy takes her sound in hand and channels her anger with “Flux”

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In her latest album, “Flux,” singer-songwriter Poppy (Moriah Pereira) attempts to reconcile the fabricated internet personality of her past with her current state of self-actualization, using tracks that criticize societal norms by looking inside.

Since leaving her old label, Mad Decent, in July 2019, Poppy has slowly moved away from her Poppy era Computer, characterized by bizarre Youtube videos and funky pop tracks. Specifically in her latest Poppy.Computer era album titled “I Disagree,” Poppy relied on a hardcore rock-metal sound to express her frustration at not having creative control over her early career.

Ex-Mad Decent and Poppy producer Titanic Sinclair sadly controlled Poppy’s previous production style, and “I Disagree” tracks like “BLOODMONEY” and “Sit / Stay” shamelessly show his anger towards his former one. label and Sinclair, as they both pushed Poppy into very polished roles early on in her career.

While “I Disagree” focuses on Poppy’s anger towards Mad Decent and her former producer, “Flux” describes what happened in Poppy’s life. In “Flux”, Poppy is in limbo, reflecting on her past and picking up the pieces of her life after her split from Mad Decent.

Poppy / Facebook | In her new album “Flux”, Poppy recovers her own sound as she reflects on the abuse she suffered from previous producers Mad Decent and Titanic Sinclair.

The title track begins the album with a one-minute intro filled with cryptic radio chirps and electric guitar. After the first 45 seconds, the drums kick in, followed by increasingly high-pitched synths that introduce Poppy’s voice. Her voice is light and airy, contrasting with the song’s crisp base.

In the track, Poppy sings that she was objectified in her search for internet fame in 2016. She sings the lyrics “Because I’ve Been Through Everything / Chewed and Used” and “You gotta flow and flow, flow, sink / I won’t be afraid of what I don’t know. ” Poppy embraces the artistic limbo of song, reflecting on her past and bravely facing the unknown. While the song’s instrumentals often dominate Poppy’s vocals, it actually opens up the album’s punk-rock thinking theme.

Focusing on her intentionally pissed off Poppy.Computer character in the second track of “Flux,” “Lessen The Damage,” Poppy deconstructs her previous identity, trying to accommodate her lack of creative autonomy. Compared to the title track’s dynamic instrumentals, however, “Lessen The Damage” fails to captivate listeners with its slower pace.

Reminiscent of Paramore and Avril Lavigne of the early 2000s, Poppy’s vocals throughout the album alternate between low and raspy grunge and her characteristic light-headed voice, perfectly complementing the catchy guitar chords present on most tracks. of “Flux”.

“So Mean” is an album that immediately stands out by showcasing this dichotomy of Poppy’s vocals, capturing both her low end range and piercing high notes. On this track, Poppy taps into the album’s central pop-punk sound and messages, affirming her newfound self-respect in lyrics and sound. She also uses this song to comment on how women are often praised for following the orders of the music industry, but as soon as they voice differing opinions, they are tagged as bitchy or mean.

Unfortunately, these latter songs on “Flux” are somewhat disappointing compared to Poppy’s earlier tracks in her career, with a lack of sonic dynamism and repetitive lyrical messages, exemplified by the songs “Her” and “Bloom”. “Her” is thematically identical to “Lessen The Damage” and “Bloom” tries to embody the same vibe as alternative rock hits of the early 2000s like Muse’s “Supermassive Black Hole”, but is not as vibrant. than the previous rock anthem.

In the last tracks of the album, Poppy radically accepts what she is today and describes that she no longer needs to run after external validation. Poppy sings, “Take what’s mine and take my space / Because I know I’ll be fine / If I never find my place” in “Never Find My Place”. electric guitar and drum bases where Poppy leaves the rest of her anger behind, moving forward by accepting both her Poppy.Computer era and her personal identity, Moriah Pereira.

Despite some of her disappointing tracks, “Flux” is a long-awaited window into the person behind 2016’s viral sensation Poppy. Poppy is successfully exploring her period of transition from her internet personality to a new identity as a pop-rock singer, making both new listeners and old fans excited about his future endeavors.


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