RAI, Italy’s largest public broadcaster, expands use of Avid
BURLINGTON, Mass., April 13, 2022 (GLOBE NEWSWIRE) — Avid® (Nasdaq: AVID) today announced that multichannel broadcaster Radiotelevisione Italiana (RAI) is making significant improvements to optimize the flexibility and scalability of production workflows serving its five national broadcast channels. Company’s multi-year agreement with Avid extends RAI’s long-standing use of Avid solutions and consists of MediaCentral upgrades® platform, Media Composer® video editing software and the addition of Avid NEXIS® storage systems.
“As a multi-channel broadcaster delivering a massive volume of original content, it’s crucial to be ready to scale production capacity whenever we need it,” said Ubaldo Toni, Chief Technology Officer, RAI. “Amplifying our workflows with the latest Avid solutions gives us a solid foundation to meet our current commitments and scale easily to support future projects.
RAI recently completed the migration to Avid NEXIS® | E5™ multimedia storage systems for Tg1, 2 and 3 channels, RaiNews24 and Rai Parlamento, totaling six petabytes of available storage. This storage upgrade allows RAI teams to access content and projects on their network from anywhere in real time. RAI’s selection of Avid NEXIS storage reduces its carbon footprint and saves money through reduced power consumption and rack space compared to its previous storage solution.
The upgrade will also include upgrading to the latest version of Avid’s MediaCentral | Manufacturing Asset Management System™. Users will migrate from the current MediaCentral | UX™ at Innovative Web-Based MediaCentral | Cloud UX™, providing seamless collaborative workflows for news, production and archives. The upgrades also include an increased number of Avid Media Composer | Ultimate™ editing software seats. With support for hundreds of third-party products in the Avid ecosystem, the open MediaCentral platform is key to RAI’s vastly improved workflow flexibility.
“Leading broadcasters like RAI are achieving scalability and collaboration on highly flexible foundations that meet today’s needs and leave the door open for easy growth,” said Tom Cordiner, Chief Revenue Officer of Avid. “RAI is enjoying significant new workflow benefits with MediaCentral, Avid NEXIS and Media Composer, ensuring they have the available content production resources they need in an integrated solution. We are proud to continue our partnership with RAI as they go further and faster to innovate programming on their channels.
For more information about Avid MediaCentral and Avid NEXIS, visit www.avid.com/products/mediacentral and www.avid.com/products/avid-nexis.
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Red Lorry Yellow Lorry (Avid PR agency)