Ranveer Singh’s label to launch 5 music videos for the hearing impaired, aims to empower the community
Ranveer Singh’s film Gully Boy helped him reconnect and explore his love for music. The actor has supported new talent in Indian rap circles and even launched his own label called IncInk. Today, Ranveer’s label is set to release five new music videos created in Indian Sign Language for the hearing impaired.
According to a midday report, Ranveer and his team have highlighted the issues facing the deaf community. On International Sign Language Day today, the actor and his record company will launch five new Indian Sign Language (ISL) music videos, specially designed for the hearing impaired.
The clips were created by artists like Kaam Bhari, Spitfire and Kiss Nuka, among others. The musical artists worked on the clip in collaboration with deaf singers from Hear A Million. Ranveer’s record label YouTube channel will also launch a 12-hour digital campaign to raise awareness of their needs and challenges.
Speaking about the initiative, Ranveer said, “If there’s anything we’ve enjoyed over the past year and a half, it’s the power to be there for each other. My message to young people would be to continue doing the work that they are doing, while (trying to) create an inclusive space by working with the Deaf community. ”
In 2019, Ranveer had even performed with an ISL performer and Spitfire musician on national television. The actor also reportedly defended and urged the Indian government to declare ISL as the country’s 23rd official language.
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