Rapper launches record label to find hidden talent in Cheshire town

A Warrington rapper breaks the mold by bringing rap, hip hop, grime and drill to the city.

Daniel Clemo, 24, launched Warrington’s first rap and hip hop label.

He is now on the hunt for top talent in the Cheshire town and beyond.

Read more about Warrington’s best stories here.

Daniel, who goes by the name Clemo, grew up listening to hip hop, easily picking up fast tracks from rap artists.

He used this skill to become an MC, rapping pre-written or freestyle verses to introduce a DJ at an event.

He started creating his own music two years ago, posting YouTube videos on music channels such as P110 Music and BG Media, with almost a million subscribers collectively.

Now his music is on streaming services such as Spotify and Apple Music, it has been featured on BV Radio and he posts on his own official artist channel on YouTube.

Daniel draws inspiration for his pieces from his experiences living in the Cheshire town.

Originally from Orford, Daniel even released a song called ‘Howley & Orford’ in 2019.

“Growing up in this city,” he explained, “isn’t the easiest, but it’s about finding your success.”

Rather than following the path of newer artists like Aitch, Daniel draws inspiration from old-school rappers.

He said, “I’m more into Ghetts, Skepta, CaiNo, people like that. I grew up listening to these people and they are still doing well today when many people are dying.

Music from Clemo can be streamed on mainstream music platforms such as Spotify and Apple Music

Daniel discovered that Warrington’s rap, grime, drill and hip hop scene is “non-existent”.

He said, “I’m sort of the first official artist of this genre to do this.

“All the artists and musicians in Warrington are rock bands or indie type music, and it’s the same with nightclubs.

“A lot of them organize live music, but I got a few messages but then they find out what kind of music I do.

“And then they said, ‘We play indie music, not rap and hip hop’.”

He works to ‘introduce’ genres to the city, which he says are trending in surrounding areas such as Manchester and Liverpool.

He wants to offer those who don’t listen to indie and rock the opportunity to enjoy other genres.

“We miss the trending genre,” he explained, “That’s what I want to do, I want to put that genre in Warrington.

“So when people come in for a night out, they have all the trending music going.”

Daniel has been working on Boss Man Recordz for a year and he hopes it will help young artists kick-start their careers as musicians.

Clemo uses Warrington as inspiration for his tracks
Clemo uses Warrington as inspiration for his tracks

He said, “I just thought it would be nice to be rich and famous, but if I could start a record label and make other people famous, then I’d be more excited to see other people succeed.

“I’d rather have 10 new artists at Warrington all succeed, than just me becoming number one.”

Boss Man Recordz offers young talents, who might publish covers or streams on YouTube as a hobby, the opportunity to make a career out of it.

Once signed, they will receive studio facilities to produce tracks and create music videos.

Daniel hopes to give young artists the foundation to grow as a musician that he didn’t have when he started out.

He added, “As an independent artist myself, I’ve spent thousands on music videos and studio time. Can’t really say it’s 100% worth it as a freelancer.

“But when you have someone behind you who says, ‘I’ll pay for your music video, I’ll do your time in the studio, all you have to do is play the music.’

“It’s about giving them a head start.”

He urges people to get in touch and start their career through his Instagram account @bossmanrecordz.

“There are too many people in the street who are bored and have nothing to do,” he added. “They’re probably even doing little raps between themselves and their homies.”

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