Should Disney + add video clips?
Disney + offers a mountain of movies filled with incredible songs such as “Frozen” and “The Lion King”, as well as many series featuring original songs, including “Phineas and Ferb” and “The Simpsons”. Additionally, many original Disney Channel movies and series feature music performed by some of the biggest stars.
In addition to having many hours of content featuring musical numbers, Disney recently added the Disney Channel clip “Puppy For Hanukkah” to Disney + in many countries and added the clip “Calling All The Monsters” to Disney + in the Kingdom. -United.
So, with the uploading of actual music videos to Disney +, is this the start of a trend? Or are these videos just one-off? Now, that last option seems more likely since “Calling All The Monsters” hasn’t been added in the US, but let me explain why this might be something Disney + is implementing as a new form of content.
The clips are on YouTube
This will be a counter argument to what I’m saying, so I’ll get to that now, just because the music videos are available for free on YouTube doesn’t mean Disney can’t somehow make them available on YouTube. Disney +.
If Disney added videos like “Man or Muppet,” which is a clip from the 2011 movie “The Muppets”, it would fit perfectly into the “Extras” tab of Disney +. This would be a way for Disney + subscribers to be able to listen to the song without having to browse the movie and without having to exit the Disney + app.
The only problem could be that Disney is making more money from advertising these music videos available on YouTube, especially since the music videos are often viewed repeatedly.
Disney music videos have generated billions of views on YouTube, but it could also be a great way to bring audiences back to Disney +.
DisneyLife had a similar functionality:
Now I don’t want to dwell too much on the past. Still, DisneyLife, Disney’s original streaming service in the UK, Ireland and the Philippines, had the music videos available on the service, in addition to offering the entire album.
So why not use the fact that they are beloved songs and feature music videos, or even just download the music tracks the same way that Disney uploads videos to their YouTube channels.
Adding video clips from some of the biggest Disney movies like “Frozen”, “Moana”, “Sound Of Music”, “The Greatest Showman” and modern films like “Encanto” and “West Side Story” would generate million views. in the Disney + app.
Maintaining user engagement with Disney + is essential as they are never one click away from moving on on YouTube.
Most movies have “Extras” tabs
Another option, which also makes sense, is that most movies on Disney + have an “Extras” tab between the “Suggested” and “Details” tabs. For a large number of films, if they have the “Extras” tab, they may have some clips of the film as well as a trailer. However, there are a few exceptions, with the 2020 ‘Mulan’ remake having several of her songs listed under the ‘Extras’ tab.
“Mulan” (2020) isn’t the only example of a movie where some of its songs are listed under the “Extras” tab of Disney +, as the movie “Into The Woods” is in the same metaphorical boat as it does. has a song listed under the tab. Personally, I think Disney should use the “Extras” tab to highlight music in movies on Disney +, especially those that get real clips like “Let It Go” from “Frozen”.
Alternatively, they could be listed separately, in a collection, making it easy to read them one after the other, or just repeat the tracks.
The rare case of “Do The Bartman”
Considering that “The Simpsons” is such a huge draw for Disney +, surely they would want Bart Simpson’s 90s single “Do The Bartman” to be preserved on Disney +, right? Well, it’s complicated. “Do The Bartman” was included on the album “The Simpsons Sing The Blues”, which is available on Spotify. The song is somewhat controversial as it was co-produced and co-written by Micheal Jackson, but Jackson also provided the backing vocals for the song. Why this is controversial is due to the 2018 documentary “Leaving Neverland”, which accused Jackson of inappropriate interactions with minors before his death in 2009, this documentary also led the creators of “The Simpsons” to remove the episode from the season 3 “Stark Raving Dad” aired on television or available on Disney +.
“Do The Bartman” is in a strange situation as the song is still available to stream on Spotify, and the charges against Jackson are almost impossible to prove as he has been dead for over a decade and cannot defend himself. “Do The Bartman” would be a great addition and the song is already on Spotify. Still, I doubt Disney will ever upload the clip to Disney + for the same reason the show’s creators took “Stark Raving Dad” from circulation.
Spot the similarities here, “Black Is King,” “Folklore: The Long Pond Studio Sessions,” “Happier Than Ever: A Love Letter To Los Angeles” and “The Beatles: Get Back” are all music documentaries and all besides “The Beatles: Get Back” are concert films. Disney has made a habit of uploading “Concert Movies” to Disney +, including those that originally aired on the Disney Channel, most notably “The Jonas Brothers: Concert Experience”.
The addition of “Puppy For Hanukkah” in a large number of countries and “Calling All The Monsters” in the UK means that Disney is looking to fill Disney + with everything they have, and music has been at the heart of many Disney films for nearly a century. If Disney is willing to use specific video clips from Disney channels, there’s no reason they can’t add more to the Disney + catalog.
Disney should add more of their music to Disney + in order to lock people into the Disney ecosystem. They’ve already done that with the fact that Disney + has so many franchises and popular IPs. I know Disney has their songs on music services like Spotify and Apple Music. Still, if Disney wanted to get the analytics straight up, they could upload the music tracks and videos to Disney + and watch how much they’re played by each Disney + subscriber, which would help Disney improve their music for future content.
But these are just my thoughts, what do you think? Should Disney + add video clips?