TalkShopLive® Launches First-Ever WindowShopping® Live Commerce Experience in Time for the Holiday Season

Select NYC retail storefronts will air TalkShopLive shows featuring a global music superstar Shania Twain,
Rock and Roll Hall of Fame Dolly PartonNoah Schnacky, creator of TikTok, celebrity chef Bobby Flay and more

NEW YORK, November 22, 2022 /PRNewswire/ — TalkShopLive® continues to pioneer the live commerce landscape with the launch of the first-ever “live window shopping experience”. Beginning Wednesday, November 23 at 8 p.m. In the East and during the Holidays, select retail storefronts in New York City will broadcast TalkShopLive shows through a unique partnership with FrontRunner Technologies. The partnership brings cutting-edge live shopping technology to the bustling shopping streets of New York City to highlight the convergence of physical and digital, delivering an all-new retail experience never seen before.

The partnership’s first live shopping experience will feature a music superstar Gloria Estefan as she promotes her new holiday album, Christmas of the Estefan family. Consumers will be able to scan QR codes on storefronts, allowing them to shop while watching content. Live shopping shows will run continuously throughout the holiday season while select reruns of dozens of other TalkShopLive shows will air in windows, including live shopping with the music superstar Shania Twain for his next album, famous chef Bobby Flay for a cooking demonstration, Dolly Parton will discuss her book, TikTok influencer Noah Schnacky will introduce new products, author and rapper Ludacris will star her new children’s book and actress/daytime TV host Drew Barrymore will talk about her new homeware line.

“At TalkShopLive, we strive to innovate to connect the retail landscape and redefine the future of shopping,” said Bryan Moore, co-founder and CEO of TalkShopLive. “By launching the first LIVE window shopping experiences with our partners at FrontRunner Technologies, we are beginning to answer the question that all retailers and brands are asking: how do we connect the digital and physical shopping experiences for our customers? Content is at the heart of product discovery and purchase, and with our unique technology, we can support a connected approach to digital experience that maximizes content and amplifies omnichannel sales.”

“Literal window shopping in its finest form has been brought to life through our alignment with TalkShopLive,” said FrontRunner’s CEO. Nathan Elliott. “Combining the live shopping experience they made famous with the windows of opportunity we created, is a perfect combination to drive the future of new retail.”

From music to makeup, household items to books — and all the rest – live commerce is becoming one of the hottest retail trends across all industries. TalkShopLive® continues to lead the future of shoppable livestreams by attracting top celebrities, publishers and brands who rely on the platform for its innovative, frictionless shopping experience and multi-integrated point-of-sale technology exclusive, which allows video content to remain purchasable wherever the content is shared.

TalkShopLive is committed to providing its users with a premium shopping experience to ensure that every media moment is a retail moment. Retailers harness the power of TalkShopLive’s buyable content by simultaneously sharing live streams across their domains, social platforms, and with publishers and vendors to create multiple storefronts through content. Earlier this year, Advertising week honored Walmart with a Commerce Award for the retailer’s foray into live shopping, which is primarily powered by TalkShopLive. Combined, Walmart and TalkShopLive have hosted over 160 live streams, resulting in omnichannel success for the retailer.

About TalkShopLive®
TalkShopLive® is the premier online live and social selling network. Sellers showcase their products through live broadcasts, displaying product details and chatting in real time with customers that they can buy with a single click of the buy button. The iOS platform and app is a complete service for sellers – from live show creation to order processing to shipping and payment convenience. Buyers can access unlimited channels and live product presentations. With talkshoplive® shopping has never been so interactive and entertaining.

An incredible array of stars and brands have launched their own TalkShopLive® channels, including Best Buy, Fred Segal, Walmart, Mattel, Vogue, Allure, GQ, Bon Appetit, Buzzfeed, Paul McCartney, Garth BrooksTrisha Yearwood, Dolly Parton, Alicia’s Keys, Kevin Jonas, Jamie FoxxDrew Barrymore, Julie Andrews, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Jenna DewanKathy Ireland Worldwide and many more!

About FrontRunner Technologies
FrontRunner was founded in Canada by Founder and CEO Nathan Elliott in 2017 to create a new digital media standard by leveraging High Street Retail WindowFronts® to deliver high definition video and immersive content. The company provides a robust out-of-home digital content solution for national and international brands looking for hyper-targeted campaigns, while simultaneously creating a new revenue stream for owners, brokers and store owners looking for creative ways to monetize their spaces. WindowFront® is driven by proprietary app, projection, light and audio technology to deploy dynamic immersive content in retail storefronts around the world. The WindowShopping® platform transforms High Street storefronts into interactive shopping experiences.

talkshoplive logo (PRNewsfoto/talkshoplive)

talkshoplive logo (PRNewsfoto/talkshoplive)

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