The Manoranjan group launches its new television channel

February 16, 2022 11:35 am STI

New Delhi [India], Feb 16 (ANI/SRV): With a long heritage of successful channels across the country, Manoranjan Group is ready to add another feather to its cap by launching Manoranjan Prime, a new Bhojpuri TV channel in Bihar , Jharkhand and Uttar Pradech. The launch is scheduled for March this year.
Manoranjan Prime is a General Interest Entertainment Channel (GEC) and will offer content such as Bhojpuri Movies, TV Shows and Music. The channel also plans to air feature content from digital creators including Youtubers and social media influencers. It will be a one-of-a-kind channel that will offer a fusion of television and digital content to its viewers. The channel will be available in DD Free Dish and all major MSOs and cable/DTH operators.
Manoranjon Prime will provide its viewers with a diverse range of movies from different genres to choose from. The network promises content ranging from classics, thrillers, and comedy, among others. The main objective of the channel is to bring fresh content to TV.
The Manoranjan Group has targeted the Bhojpuri Talking Belt due to its growing potential. The group has successfully run several channels such as Manoranjan TV (Hindi Movie Channel), Manoranjan Movies (Punjabi Movie Channel) and Manoranjan Grand, over the years.
Sahib Chopra, Chairman of Manoranjan Group, said, “We are driving the next phase of the group’s expansion plans into FM radio/digital media and e-commerce. Our vision is to grow the organization into a 360-degree media house with various media and entertainment verticals within the next few years. The media landscape in India continues to develop rapidly and we are determined to build on our current momentum in every way.

Under the able leadership of Babar Chopra, Creative Channel Advertising & Marketing Pvt. Ltd was started in 1980 with the sole purpose of providing good content to its viewers. This marked the beginning of the Manoranjan group and it successfully stood out among its competitors.
With good ratings and the addition of new advertisers, the channels have expanded their audiences and revenues. The Group aims to grow in segments where it sees unprecedented opportunities. They identified a gap in the Bhojpuri genre to provide a holistic entertainment experience for the burgeoning middle class whose appreciation for good content continues to grow.
“With a vision to become a media and entertainment giant, Creative Channel Advertising & Marketing Pvt. Ltd (Manoranjan Group) is poised to create a huge difference in the rapidly growing era of infotainment that has encapsulated the entire range of showbiz today,” Sahib Chopra added.
The Group looks forward to reaching a wider group of viewers and advertising opportunities. Television as a medium has immense strength and its role as a source of information has reached a different benchmark during the lockdown. Despite the increase in viewership on OTT platforms, satellite TV retains its position as the preferred screen for the majority of audiences in rural India. TV ownership in rural India has outpaced growth in urban areas according to the latest data from BARC. The Group sees a great opportunity in the Bhojpuri market, especially the rural segment as major consumers, and creates content exclusively for them. They want to design and create content in a way that people of all age groups relate to.
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