VIDAA announces partnership with Amagi to power its global expansion of the FAST service

Amagi today announced a Connected TV (CTV) content distribution agreement with VIDAA, the provider of a leading smart TV operating system and content platform pre-installed on Hisense TVs. and other smart TVs. The partnership, which leverages Amagi’s Content Plus Marketplace, gives VIDAA users in the Americas, Australia and the UK access to Amagi’s comprehensive network of FAST channels and AVOD assets from leading global content brands across a variety of content genres: sports, news, music. , movies, documentaries and more.

VIDAA is a technology and innovation company whose market-leading independent Smart TV operating system powers Hisense, Toshiba and more than 100 other TV brands. VIDAA TV, the company’s own FAST channel service, launched in the US and Mexico in January 2022 and is now expanding to Europe, LATAM and Australia.

Amagi will also provide VIDAA with its cloud streaming and monetization products, Amagi CLOUDPORT and Amagi THUNDERSTORM, to create, distribute and monetize VIDAA owned and operated FAST Channels. The companies are also working together on joint initiatives to enrich end-user experiences, such as the recent pop-up channel called “America the Beautiful” and personalized content.

“VIDAA has all the building blocks needed to be successful at scale in the FAST environment,” said Srinivasan KA, co-founder, Amagi. “All they need is a winning combination of technology and content solutions to improve their content acquisition and delivery and help them meet their revenue goals. Amagi is thrilled to be their supporting partner on this journey.

“Our mission is to provide the best content to our customers around the world,” said Guy Edri, President, VIDAA. “Amagi’s FAST channel suite has helped us extend our channel offering to new and existing markets. The in-depth insights provided by Amagi on content consumption and audience engagement are a welcome addition. This helps us add more precision and panache to our content delivery. »

Amagi provides a complete suite of solutions for channel creation, distribution and monetization. Amagi’s customers include ABS-CBN, A+E Networks UK, beIN Sports, Cinedigm, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.

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