Visa and Crypto.com merge football, art and NFTs for fan experience ahead of 2022 FIFA World Cup Qatar™
SAN FRANCISCO–(BUSINESS WIRE)–Visa (NYSE: V), the Official Payments Technology Partner of FIFA, today unveiled Visa Masters of Movement, a first-of-its-kind hybrid experience featuring a pre-event NFT auction and a Immersive activation for FIFA World Cup Qatar 2022™ fans. The Visa Masters of Movement auction features digital art inspired by the iconic goals of five legendary footballers that have been transformed into unique NFTs, available now on Crypto.com. Later this month, the experience will come to life on an interactive pitch at the FIFA Fan Festival™ in Doha, Qatar, and allow fans to create digital art inspired by their own moves. Eligible fans will have the opportunity to create this digital art in their own NFT in partnership with Crypto.com, the official sponsor of the FIFA World Cup Qatar 2022™ cryptocurrency trading platform.
“As the 2022 FIFA World Cup™ approaches, we want to celebrate football, art and technology through the lens of what makes the FIFA World Cup™ so special – passionate fans, legendary athletes and for a few weeks the ability to bring the world together in a uniquely connected way,” said Andrea Fairchild, senior vice president and head of sponsorships, Visa.
Bid now on Crypto.com
From today (12:00 GMT) until November 8 (21:00 GMT), football fans can bid on the Visa Masters of Movement NFTs on Crypto.com. The auction brings together five unique works of art inspired by iconic FIFA World Cup™ and FIFA Women’s World Cup™ goals from legendary footballers: Jared Borgetti, Tim Cahill, Carli Lloyd, Michael Owen and Maxi Rodriguez engraved in NFTs. The digital artwork was crafted using an algorithm from award-winning XK studios that transformed iconic movements into dynamic works of art.
A unique collectible, fans with the highest bid for each NFT at auction close will receive the NFT in their Crypto.com wallet along with a high-quality printable art file and signed player memorabilia legendary featured in the NFT. Visa will award all auction proceeds to united street kida charity incorporated and operating in the UK, whose mission is to tackle the widespread stigma faced by street children around the world.
“The FIFA World Cup™ is one of the most anticipated sporting events in the world, and we are extremely excited to give fans a new way to participate in this epic event,” said Steven Kalifowitz, Chief Marketing Officer. at Crypto.com. “We are thrilled to partner with Visa to bring Visa Masters of Movement to life and provide fans with the opportunity to create and collect the most unique collectibles from the FIFA World Cup Qatar 2022™ that will live on. still on the blockchain.”
Fans become artists at the FIFA Fan Festival™
At the center of the FIFA Fan Festival™ in Doha (November 19 – December 18), Visa invites thousands of fans to create their own legendary moves in the independent Visa Masters of Movement space. Fans will step onto a digital LED pitch equipped with tracking technology to capture and turn their iconic moves into digital art. In addition to shooting a goal or showing off their skills while playing with others to create a personalized dynamic artwork, fans will choose the color palette based on their favorite national colors. The digital art will be emailed as a keepsake, and eligible fans can also choose to receive the minted digital art as a one-of-a-kind NFT.
Throughout the immersive Visa Masters of Movement experience, fans can learn about new ways Visa enables the movement of money around the world, including emerging technologies like crypto and other digital solutions that offer more people access to the global economy.
Visa has been the Official Payment Services Partner of FIFA since 2007. As a global supporter of men’s and women’s football around the world, Visa aims to deliver experiences that bring people closer to the action, whether they are part of the million people expected in Qatar or the 5 billion viewers expected worldwide1 for this year’s tournament. Always anticipating the next step in payments, Visa provides the latest payments innovations on FIFA’s official sites and seeks ways to continue its commitment to improving lives through the power of sport through programs such as Financial footballa video game that combines entertainment and education in an action-packed virtual football tournament.
For more information, please visit Visa Masters of Movement and watch for news and additional activities from the FIFA World Cup Qatar 2022™ on Visa.com.
Visa (NYSE: V) is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities in more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payment network, enabling people, businesses and economies to thrive. We believe economies that include everyone everywhere, uplift everyone everywhere, and see access as fundamental to the future of money movement. Learn more at Visa.com.
Founded in 2016, Crypto.com serves over 50 million customers and is the fastest growing global cryptocurrency platform in the world. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy and compliance, Crypto.com is committed to accelerating cryptocurrency adoption through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more about Crypto.com.
1 FIFA, May 2022